About Tea India

Tea India exists to put the chai you would actually drink in India, not the watered-down Western imitation, onto a British shelf. It brings traditional Assam, Darjeeling and above all the masala chai that in its real form is one of the great everyday drinks of the world: strong black tea brewed with milk and ground spice on the hob, sweet, hot and properly assertive. The Western coffee-shop chai latte is a distant, sweetened descendant, and the gap between the two is the brand's whole reason to exist.

The range covers traditional Assam, a workable everyday Darjeeling, and the spiced chai blends, cardamom, ginger and masala, that are the real signature, designed to be brewed strong with milk on the hob rather than steeped weakly in water. The blending keeps the spice and tea strength up where the authentic cup needs them. For our shelf Tea India is the chai brand to reach for when a customer is tired of watered-down Western chai-latte sachets. The Assam and cardamom chai is close to the cup you would get on a Mumbai street stall, properly spiced, properly strong and built for milk, and the Assam and Darjeeling cover the authentic Indian everyday ground competently. It is an authenticity play rather than a convenience one, and for the customer who wants that it delivers the genuine article rather than the export-market compromise.

Key facts

The founders

Brand timeline

1. 1980s Tea India founded

   Tea India launches as a UK-based Indian tea brand focused on authentic chai blends, distributed through Indian and South Asian grocery networks across the UK before expanding into mainstream retail.

2. 1990s Masala Chai becomes flagship

   The Masala Chai blend with traditional Indian spices (cardamom, cinnamon, cloves, ginger) becomes the brand cornerstone, bringing authentic Indian chai to British households.

3. 2010s UK mainstream retail expansion

   Tea India expands into mainstream UK supermarkets, building distribution alongside the niche Indian-grocery channel.

4. 2020 Range expansion + recyclable packaging

   Range expands with Ginger Chai variant, outer cartons transitioned to fully kerbside recyclable cardboard.

5. Today UK authentic Indian chai specialist

   A specialist brand for authentic Indian chai at supermarket pricing rather than premium British chai pricing.

6. 2026 Stocked at Teas.co.uk

   Hand-picked into curator selection: Tea India Ginger Chai and Tea India Masala Chai 40-bag cartons.

Sustainability

Tea India operates within the Indian-tea industry sustainability framework. Outer cardboard cartons fully kerbside recyclable. The brand specialises in authentic Indian chai rather than synthetic-flavour blends.