Why add guides to an already large Wiki?
The live Wiki contained 1,337 published topics immediately before this programme. Publishing the 25 distinct comparison and buying tasks raised the public metric to 1,362, and all 25 now appear in the A–Z hub and XML sitemap. More pages are useful only when they answer a distinct question and improve the path to an existing destination; this set therefore concentrates on comparisons, range choosers and buying tasks—not another round of generic “what is tea?” articles.
The topic list came from human landing-page evidence, current catalogue gaps, Search Console themes and an internal-link audit. Every proposed page was checked against existing titles and likely intent clusters before drafting. An early premise was corrected during research: the final Ceylon guide is a citrus comparison between Dilmah Earl Grey and Hyson Lemon.
The catalogue baseline
| Metric | 8 August 2026 value |
|---|---|
| Published products | 325 |
| In-stock products | 302 |
| Visible brands | 37 |
| Published Wiki topics after launch | 1,362 |
| Recipe surfaces | 3,400, including product recipe accordions |
Recipe surfaces are not the same as standalone recipe URLs. The XML sitemap contained 715 standalone recipe URLs during the planning crawl; product recipe accordions account for much of the larger public metric.
The 25-guide release list
- Yorkshire Tea vs Twinings
- PG Tips vs Twinings
- Tetley vs Twinings
- Yogi Tea vs Pukka
- Dilmah Earl Grey vs Hyson Lemon
- Teapigs Everyday Brew vs Yorkshire Tea Original
- Best 400-Count Tea Bags: PG Tips vs Tetley
- Tetley Tea Bag Sizes Compared
- Yorkshire Flavoured Brews Compared
- Twinings Wellness Blends Compared
- Twinings Green Tea Range Compared
- Tetley Super Teas Compared
- Pukka Night Time Teas Compared
- Yogi Tea Wellbeing Blends Compared
- Lipton Fruit and Flavoured Teas Compared
- Best Organic Tea Bags UK
- Best Fruit and Herbal Tea Bags UK
- Best Chai Tea Bags UK
- Best Peppermint Tea Bags UK
- Best Darjeeling Tea Bags UK
- Best White Tea Bags UK
- Best Flavoured Black Tea Bags UK
- Best Tea Bags for the Office UK
- Best Strong Breakfast Tea Bags UK
- Rare and Discontinued Tea Alternatives UK
How the pages were released
The guides were completed in five controlled batches of five. No page was published merely because text existed: every article received current catalogue imagery, curated in-stock product paths, a full review date, topical Wiki links, inbound links from established guides and a final check against competing search intent.
All five batches were completed on 8 August 2026. The final set moves from direct brand comparisons into range choosers, category buying guides and a maintainable discontinued-tea alternatives table. Each page remains subject to stock, factual and search-performance review.
What success will mean
Results will be recorded after 30, 60 and 90 days. The scorecard includes search impressions and clicks, Wiki-to-shop clicks, assisted baskets and orders where the attribution is complete, plus cannibalisation warnings when two pages begin competing for the same query. A guide that attracts impressions but sends nobody onward may still need a clearer commercial path; a guide that weakens an established page may need to be merged.
The publishing rules
- No fictitious packaging or generated product photography.
- No health outcome inferred from a wellness product name.
- No “best” claim without a stated method and dated shortlist.
- No out-of-stock product silently replaced by an unrelated item.
- No exact price or price-per-cup claim without a snapshot date.
- No new page when refreshing or merging an existing page answers the same intent.
Follow the work
Start at the Tea Wiki, browse all brands, or read the version-two 90-day evidence article. The catalogue figures and definitions remain available in the public metric definitions.
