Yogi Tea

Yogi Tea grew out of a recipe, not a boardroom. In 1969 the yoga teacher Yogi Bhajan began serving students a warming Ayurvedic blend of cinnamon, cardamom, clove, ginger and black pepper that they nicknamed Yogi Tea. Demand turned the recipe into a product, built from the start on the principle that a blend should be composed for balance and effect rather than only flavour, which is why the range is organised by purpose rather than just taste. Every tea bag still carries a short saying on the string tag, a small ritual signalling how the brand wants the cup approached.

The range is broad and tightly themed around wellbeing occasions: the original Classic chai, the bestselling Bedtime, throat comfort, cleanse and a wide herbal and green spread, all certified organic and built around named botanicals. The European arm operates from Germany with a strong organic and responsible-sourcing commitment and long-standing plastic-light packaging. For our shelf Yogi Tea is one of the most characterful names in functional herbal tea. The spiced blends in particular have real depth and warmth, far more assertive than the timid supermarket norm, and the by-purpose range makes it easy to point a customer at the right cup for the moment. It sits alongside Pukka at the considered end of the herbal shelf and earns it, because the blends genuinely taste composed, with a fifty-year Ayurvedic lineage behind them rather than a marketing brief.

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