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Room 02 of 08 · the claim, stated narrowly

What we can prove.

A server log can establish that a named machine asked, that content was sent, and that something later came back carrying the trace. It cannot see inside an answer engine. This room says exactly where the evidence stops.

Every figure below carries its source, window and rule; the rungs count different events and are never added together.

140,054 SERVED READS IN 157 DAYS2,678 AI-REFERRED SESSIONS1 PAID PLACEMENT, 0 CREDITED EFFECT
Section 01

From a signpost to a token.

Each step down is rarer and harder to earn than the one above it. The counts shrink because the rules tighten — not because anything was lost.

StepCountWhat it isWhy it is never added to the row above
Signposts published53,203Citation anchors offered across 3,659 pagesCounts the offer, not the uptake
Machines asked193,009Logged attempts, written down as they happenedIncludes failures, probes and empty answers
The server delivered140,054Served reads - status 200 or 206, bytes above zero, credit rules appliedDelivery, never proof of consumption
Something came back64,943 · 2,678Traced requests at strong match - AI-referred sessionsDifferent source tables with no shared key
Thanks recorded198,195GBP 0 tokens across all four stagesRecords its evidence class, never upgrades it
Each row keeps its own source, window and rule. The rows count different events over different windows and share no key; no cross-table total exists.

Sources: anchor index, wp_teas_citations (2 Jun 2026 to 5 Nov 2026), followback table (17 Jun 2026 to 5 Nov 2026), wp_teas_sessions (10 May 2026 to 5 Nov 2026), the mint ledger - live.

Section 02

Where the evidence stops.

Not verified organisations.
Every agent name is a user-agent claim. We record what was presented, not who presented it, and withdraw credit on behaviour.
Not people.
A session is a browser visit. It is not a unique human, and it is not a customer.
Not proof of consumption.
Positive bytes mean we sent the content. They do not prove an answer engine read or used it.
Not a citation.
Whether our name appeared inside an answer happens beyond our server, so no figure is published for it. That is Stage 5, and it shows "no figure" until an import can evidence it.
The gap is published rather than filled. Our logs end at the door: we can prove delivery and we can prove returns, and we say plainly that the step in between — our name inside an answer — is visible only to the answer engine.
Section 04

Where orders come from.

Every order since 6 October 2026 carries an origin record, and orders from 10 May 2026 were reconstructed where our records allow. It names the route (search, email, social, a link we made, an AI assistant, a returning customer, or unknown), the evidence (for example "the checkout link the assistant made" or "the address your browser sent with the basket request") and a grade: checked, strong, probable, told to us, known, or unknown.

Why so many used to be unknown: our pages are served from a cache close to you, so the first page of a visit never reached our server. We only saw the next click, which looked as if it came from us. Now we read the first page's address from that next request, and every link we hand out, including the links our MCP server gives assistants, can be recognised.

What we never do: we set no new cookies for this, we do not fingerprint devices, we do not buy data about you, and we never publish an origin record for a single order. This page shows totals only.

Orders in the last 30 daysOrders
Grade: strong22
Grade: unknown8
Grade: known2
Grade: told2
Grade: probable1
Route: search20
Route: unknown8
Route: returning customer3
Route: referral4
Unknown because: entry cached no campaign8
35 orders; 23 per cent unknown. Orders before 6 October 2026 were reconstructed from the records we hold, and say so.

Source: the origin record on each order (origin-v1), totals only; rebuilt nightly at 04:55 UTC.

Keep reading

Where this leads next.

One study, one style, eight rooms. The legacy room addresses now land on the room that absorbed their content, and every machine mirror keeps its original path.

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