About Loyd

Loyd quietly proves Polish tea can hold its own against the famous names. It is the premium tea label of the Mokate group, a long-established Polish family-owned drinks business, and specialises in pyramid-bag fruit and flavoured infusions, the bright, fresh blends that Central European tea culture takes more seriously than the British market traditionally has. The competition there is real, which is why a brand built to win on that shelf arrives in the UK noticeably brighter and fresher than most supermarket fruit-tea equivalents.

The range is led by fruit and berry infusions, with the Wild Forest Berry style blends as the standouts, alongside green, black and lighter flavoured options. The pyramid format is central: it gives the larger fruit pieces room to open properly, so the cup tastes of identifiable fruit rather than flat jammy sweetness, and the Mokate manufacturing gives it real consistency. For our shelf Loyd is the value-surprise in the fruit-tea aisle: the pyramid infusions are brighter and fresher than most British supermarket equivalents at a similar price, and the Wild Forest Berry in particular wins people over on the first cup. It is worth knowing about for customers who want fruit-tea variety beyond the obvious Twinings and Pukka and assume Polish means budget. It does not. It means a serious fruit-infusion tradition, made properly and priced fairly.

Key facts

• Polish Heritage Established in Poland under the MOKATE coffee and tea group, the household-standard tea brand across Polish and Central European kitchens.
• Functional Wellness Range Boost Immunity, Digestion Support, Good Night's Sleep and other functional blends at value-priced supermarket levels compared to premium UK alternatives.
• Broad Tea Range Black teas, green teas, matcha powder, herbal infusions, fruit blends, and pure single-herb teas (chamomile, peppermint, rooibos).
• MOKATE Group Ownership Owned by MOKATE, a Polish coffee and tea group with its premium Mokate Gold coffee tier alongside the value-conscious Loyd tea range.

The founders

Brand timeline

1. 1990s Loyd founded in Poland

   Loyd is established as a Polish tea brand under the MOKATE coffee and tea group, building a strong following across Poland and Central Europe with a broad range of black teas, green teas, and functional herbal infusions priced at accessible everyday levels. The brand becomes one of the household-standard tea cartons in Polish kitchens.

2. 2000s Functional herbal range launches

   Loyd launches a focused functional herbal range (Boost Immunity, Digestion Support, Good Night's Sleep) positioning the brand at the more affordable end of the wellness-tea category compared to UK competitors like Pukka and Yogi. The functional teas become a brand cornerstone.

3. 2010s UK and Western European expansion

   Loyd expands distribution into the UK through Polish supermarket chains and specialist Central European food retailers, building a loyal following among UK Polish-diaspora households and increasingly among British shoppers looking for value-priced functional teas.

4. 2018 Matcha Japanese Green Tea Powder launches

   Loyd launches a Japanese matcha powder in 40g pouches, bringing premium Japanese ceremonial-grade matcha to the brand at a price-point that undercuts most British matcha competitors. The matcha is sourced through Japanese suppliers.

5. 2022 Plant-based plastic-free bags

   Loyd transitions the tea bag range to plant-based PLA biodegradable mesh, removing the polypropylene sealants used in traditional tea bags. The outer cardboard cartons are fully kerbside recyclable across the UK and Polish markets.

6. 2026 Stocked at Teas.co.uk

   Hand-picked into the curator selection: the full functional range (Boost Immunity, Digestion Support, Good Night's Sleep, Earl Grey), green tea, matcha powder, mixed berries, pure camomile, pure peppermint and pure rooibos.

Sustainability

Loyd sits within the MOKATE sustainability framework with plant-based PLA biodegradable tea bags transitioned across the range in 2022, replacing the polypropylene sealants of traditional bags. The outer cardboard cartons are fully kerbside recyclable across the UK and Polish markets. The functional herbal range uses natural botanicals sourced through Polish and Central European suppliers, with single-herb purity (Pure Camomile, Pure Peppermint, Pure Rooibos) being the cleanest format in the category.

• Plant-Based PLA Bags Since 2022 all Loyd tea bags are plant-based PLA biodegradable mesh, home-compostable, with zero polypropylene synthetic plastic sealants.
• Polish + Central European Sourcing Natural botanicals sourced through Polish and Central European suppliers, supporting regional herbal farming communities.
• Kerbside Recyclable Cartons Outer cardboard cartons fully kerbside recyclable across UK and Polish markets, inner foil pouch through supermarket soft-plastic collection.
• Single-Herb Purity Pure Camomile, Pure Peppermint and Pure Rooibos formats are the cleanest in the category, single-ingredient with no blending.