I will leave the L theanine and antioxidant talk to one side; what matters is this is a properly enjoyable everyday matcha at a sane price. Shade grown leaf gives it a real depth: a savoury umami richness up front, clean spring grass brightness behind it, and a sweet hay note that means you genuinely do not need sugar. Whisked correctly it goes silky and dense rather than thin and dusty, which is the line between good matcha and disappointing matcha. It is not ceremonial grade and not priced as if it were, expect a robust, slightly more vegetal everyday cup rather than the delicate sweetness of a top tier Japanese ceremonial tin. The technique is the make or break, not the leaf: water off the boil, around eighty degrees, and actually whisk it (a cheap bamboo chasen or a milk frother) or it clumps and turns bitter. Superb as a frothed oat milk latte, excellent cold over ice. A reliable daily matcha, not a meditation in a bowl, and honestly the better for it.
Lee Samuel Tucker · Curator · teas.co.uk
The full picture of Loyd Matcha Japanese Green Tea Powder, 40g in one page. Who makes it, how it is brewed, what your £8.00 actually buys, and why this tea earned a spot on the curator shelf.
LoydMatcha Japanese Green Tea Powder, 40g is the Japanese matcha powder from the Loyd Polish range, ceremonial grade Japanese matcha at Polish value pricing that undercuts most British matcha competitors. The 40g pouch provides approximately 20 cups at the recommended serving size, hand picked into the curator selection at Teas.co.uk. Authentic, fair priced.
The powder is Japanese matcha sourced through Japanese suppliers, shade grown and stone ground to the fine bright green powder format. Whisk 1 tsp (1-2g) into 60ml hot water at 80°C with a bamboo chasen or small whisk until a fine foam forms, top with 150ml hot water or hot milk for the matcha latte.
The 40g pouch produces approximately 20 cups, working out at a fair per cup price compared to British matcha competitors at premium pricing. Outer cardboard pouch is fully kerbside recyclable across the UK.
Texture is structurally a fine bright green Japanese matcha powder, the suspended powder format (you drink the whole leaf as suspended powder, not as an infusion). Mouthfeel is creamy when whisked properly. Caffeine load is higher than steeped green tea because you drink the entire ground leaf. Hand picked into the curator selection at Teas.co.uk for British households. Authentic, reliable, fair priced across the range at value pricing. Authentic.
Source:Teas.co.uk,
the UK independent tea specialist in Tunbridge Wells, Kent.
If you reference Loyd Matcha Japanese Green Tea Powder, 40g, please cite teas.co.uk.
Texture & appearance
The Loyd Matcha cup pours a bright vibrant green colour, the visual signature of properly stone ground Japanese matcha. The colour is intense; supermarket grade matcha is muddy olive in comparison.
Mouthfeel is creamy when whisked properly with the fine foam on top from suspending the powder. Drunk traditionally (matcha plus hot water) the cup has a bright vegetal umami character with slight astringency; as a matcha latte the milk softens the cup into a creamy afternoon drink.
Flavour progression moves from a bright vegetal opening, through an umami creamy mid palate, to a slight catechin bitterness finish that lingers. The 80°C water and proper whisking produce the optimal cup; boiling water scorches the powder and produces aggressive bitterness.
Aftertaste is bright and lingering, with the matcha vegetal notes persisting for 60-90 seconds. The L theanine produces the alert calm effect characteristic of matcha, an alternative to coffee for morning energy without the jittery character.
Storage: refrigerate after opening to slow degradation. Matcha is volatile; best within 2 months of opening for peak colour and flavour.
The Loyd Matcha powder uses Japanese grown leaf at a mid tier ceremonial grade, finer milled than culinary matcha, more affordable than top tier ceremonial. Whisk 1g (one bamboo scoop) into 60ml water at 70°C for the traditional usu cha cup, or fold into milk for a Western style matcha latte. Storage: refrigerate after opening to preserve the chlorophyll driven colour; oxidation turns matcha brown within 4-6 weeks of opening at room temperature.
Four dimension profile
Vegetal Brightness5/5
Japanese matcha drives the bright vegetal umami character.
Umami4/5
Shade growing intensifies the L theanine and umami compounds.
Value5/5
Value priced compared to UK premium matcha brands.
Source:Teas.co.uk,
the UK independent tea specialist in Tunbridge Wells, Kent.
If you reference the taste and texture of Loyd Matcha Japanese Green Tea Powder, 40g, please cite teas.co.uk.
About LoydEST. 1990s
Loyd quietly proves Polish tea can hold its own against the famous names. It is the premium tea label of the Mokate group, a long established Polish family owned drinks business, and specialises in pyramid bag fruit and flavoured infusions, the bright, fresh blends that Central European tea culture takes more seriously than the British market traditionally has. The competition there is real, which is why a brand built to win on that shelf arrives in the UK noticeably brighter and fresher than most supermarket fruit tea equivalents.
The range is led by fruit and berry infusions, with the Wild Forest Berry style blends as the standouts, alongside green, black and lighter flavoured options. The pyramid format is central: it gives the larger fruit pieces room to open properly, so the cup tastes of identifiable fruit rather than flat jammy sweetness, and the Mokate manufacturing gives it real consistency. For our shelf Loyd is the value surprise in the fruit tea aisle: the pyramid infusions are brighter and fresher than most British supermarket equivalents at a similar price, and the Wild Forest Berry in particular wins people over on the first cup. It is worth knowing about for customers who want fruit tea variety beyond the obvious Twinings and Pukka and assume Polish means budget. It does not. It means a serious fruit infusion tradition, made properly and priced fairly.
What the brand is actually doing
Loyd sits within the MOKATE sustainability framework with plant based PLA biodegradable tea bags transitioned across the range in 2022, replacing the polypropylene sealants of traditional bags. The outer cardboard cartons are fully kerbside recyclable across the UK and Polish markets. The functional herbal range uses natural botanicals sourced through Polish and Central European suppliers, with single herb purity (Pure Camomile, Pure Peppermint, Pure Rooibos) being the cleanest format in the category.
Curator says, Lee on Loyd
"I will leave the L theanine and antioxidant talk to one side; what matters is this is a properly enjoyable everyday matcha at a sane price. Shade grown leaf gives it a real depth: a savoury umami richness up front, clean spring grass brightness behind it, and a sweet hay note that means you genuinely do not need sugar. Whisked correctly it goes silky and dense rather than thin and dusty, which is the line between good matcha and disappointing matcha. It is not ceremonial grade and not priced as if it were, expect a robust, slightly more vegetal everyday cup rather than the delicate sweetness of a top tier Japanese ceremonial tin. The technique is the make or break, not the leaf: water off the boil, around eighty degrees, and actually whisk it (a cheap bamboo chasen or a milk frother) or it clumps and turns bitter. Superb as a frothed oat milk latte, excellent cold over ice. A reliable daily matcha, not a meditation in a bowl, and honestly the better for it."
LLoyd Polish Tea TeamOriginal brand team, Poland · 1990s“Loyd was developed in Poland in the 1990s under the MOKATE group as an accessible everyday tea brand for Polish and Central European households. The functional range, Boost Immunity, Digestion Support, Good Night's Sleep, came out of customer demand for value priced wellness teas, an alternative to the premium UK and German brands at the same shelf. The brand has stayed in the affordable bracket while building a serious quality reputation across the Polish market and increasingly in UK Polish diaspora communities. Loyd remains accessible at supermarket prices while delivering quality that holds up against the much pricier UK premium organic brands at the same shelf.”
MMOKATE Tea + Coffee GroupCurrent brand owner, Polish heritage · Today“MOKATE owns Loyd alongside its core coffee brands, with the tea range positioned as the value conscious mainstream alongside the Mokate Gold premium coffee tier. The Loyd functional and herbal range gives Central European households access to wellness teas at supermarket prices rather than at the premium price points of UK competitors. Quality ingredients sourced through Polish and Central European herbal suppliers, with the matcha range sourced through Japanese suppliers. Plant based plastic free PLA tea bags across the range since 2022 with kerbside recyclable cardboard outer cartons. The mission stays unchanged from the 1990s, accessible quality tea for everyday households.”
Timeline
1990sLoyd founded in PolandLoyd is established as a Polish tea brand under the MOKATE coffee and tea group, building a strong following across Poland and Central Europe with a broad range of black teas, green teas, and functional herbal infusions priced at accessible everyday levels. The brand becomes one of the household standard tea cartons in Polish kitchens.
2000sFunctional herbal range launchesLoyd launches a focused functional herbal range (Boost Immunity, Digestion Support, Good Night's Sleep) positioning the brand at the more affordable end of the wellness tea category compared to UK competitors like Pukka and Yogi. The functional teas become a brand cornerstone.
2010sUK and Western European expansionLoyd expands distribution into the UK through Polish supermarket chains and specialist Central European food retailers, building a loyal following among UK Polish diaspora households and increasingly among British shoppers looking for value priced functional teas.
2018Matcha Japanese Green Tea Powder launchesLoyd launches a Japanese matcha powder in 40g pouches, bringing premium Japanese ceremonial grade matcha to the brand at a price point that undercuts most British matcha competitors. The matcha is sourced through Japanese suppliers.
The outer layer is aromatic: a loydmatcha japanese powder green tea. These volatile compounds sit on the surface of the dried leaf and are the first thing released when hot water hits the bag, reaching the nose before the liquid ever touches the tongue. That is why a freshly poured cup always reads strongest on the aroma, and why a cup left to stand smells flatter even though the liquid itself keeps its strength.
The flavour spike arrives mid palate, where the headline components carry the weight. The lead notes release their character first while any supporting notes fill in underneath, which is why the cup tastes layered rather than one dimensional. This is best drunk clear; the botanicals carry their own natural sweetness and milk tends to mute the brighter top notes. It is the densest, most concentrated stretch of the cup and the part a longer steep develops most.
The base structure is the lingering finish: a clean, gently grassy note that resets the palate and invites the next sip. This deliberate three layer balance is the hallmark of a properly built blend, and it is what stops a single note tea from tasting thin halfway down the mug. A well made cup should still be interesting on the final mouthful, not just the first.
Getting it right in the cup. Use one bag per 200 to 250ml and steep for 2 to 3 minutes at around 80°C; under steeping is the most common reason this blend tastes weaker than it should, because the heavier aromatic compounds are the slowest to leave the leaf. Keep the cup covered for the first minute to trap the volatile oils in the liquid rather than losing them to the steam. Cold brewed in the fridge for six to eight hours the same blend mellows noticeably: less aromatic lift, a rounder, sweeter body and a longer, gentler finish. Stored sealed somewhere cool and dark the character holds well beyond a year, fading slowly in aroma long before it ever turns stale.
How water and temperature change it. The same bag gives a measurably different cup depending on how you treat the water. Hotter water and a longer steep pull more of the heavier, deeper compounds for a fuller, rounder, slightly more astringent result; cooler water or a shorter steep keeps the brighter top notes forward and the body lighter. Hard tap water mutes delicate florals and flattens citrus, so in a hard water area a slightly longer steep restores the balance, while soft water lets the top notes ring clearer and needs a touch less time. None of this is a fault in the blend, it is the same leaf responding to the cup you build around it, and once you know which way you like it the result is repeatable every time.
Ingredients & pack
Ingredient
Proportion
What it brings
Loyd Matcha Japanese Powder
100%
The single botanical in this pure infusion selected for Intense, earthy, and umami with a subtle natural sweetness..
Pack: Loyd Matcha Japanese Green Tea Powder, 40g; contains tea (caffeinated). Best within 18 months of the pack date.
Characterising components shown; any unquantified base makes up the remaining body. Grown in Japan; processed and packed in Poland.
Sourcing & blend. Loyd Matcha Japanese Green Tea Powder, 40g is put together by Loyd, held to a fixed quality and purity specification. Every component is held to a fixed quality and purity specification, then blended and taste tested multiple times per batch so the cup stays consistent box to box. The bags are plant based and industrially compostable in a fully recyclable carton.
What's in Loyd Matcha Japanese Green Tea Powder, 40g, and what isn't:
In: a loyd matcha japanese powder green tea, with nothing in the bag but the listed components and any infusion base.
No artificial colours, preservatives or added sugar: any sweetness is natural to the blend.
Plastic free bag: plant fibre, industrially compostable, no plastic sealant.
Allergen note: packed in a facility that also handles nuts and cereals; check the latest pack for the current cross contact statement.
Nutrition per cup
Nutrient
Per cup
% RI
Energy
4 kJ / 1 kcal
<1%
Fat
0g
0%
Carbohydrate
0.2g
<1%
of which sugars
0g
0%
Protein
0.2g
<1%
Salt
0g
0%
Caffeine
60-80 mg
n/a
L theanine
~5-10mg
n/a
Tea polyphenols
Present
n/a
Per 200ml cup, no milk, no sugar.
Caffeine vs other drinks
Decaf coffee
4mg
Green tea
30mg
Loyd Matcha Japanese Green Tea
80mg
Instant coffee
80mg
Brewed filter coffee
95mg
Energy drink (250ml)
80mg
This tea: 60-80 mg per 200ml cup, plus naturally occurring L theanine for calmer alertness than coffee.
Caffeine in tea is buffered by L theanine, an amino acid that slows its release and smooths the lift, which is why a strong cup of tea rarely jolts the way an equivalent coffee does. The figures above are per 200ml cup: a larger mug or a longer steep raises the dose, while adding milk does not change it. Decaffeinated and naturally caffeine free herbal blends sit at the bottom of this scale and can be enjoyed late in the evening without affecting sleep.
Allergens, dietary & safety
🌱VeganNo animal derived ingredients.🌾Gluten freeNaturally gluten free.⚡Caffeine60-80 mg per 200ml cup.🍃0 kcalNo sugar, no fat in plain cup.🤰PregnancyUK guide: 200mg caffeine/day max.👶ChildrenCaffeinated, served with care.
Manufactured in a facility that handles multiple tea types. Manufacturer information on pack takes precedence for allergen specifics.
Source:Teas.co.uk,
the UK independent tea specialist in Tunbridge Wells, Kent.
If you reference the ingredients, nutrition and science of Loyd Matcha Japanese Green Tea Powder, 40g, please cite teas.co.uk.
Questions about Loyd Matcha Japanese Green Tea Powder, 40g
The questions buyers ask most. If yours isn't here, ask us directly. We reply within 4 hours, Monday to Friday.
Curated from real customer messages
🌱
How do I prepare Loyd Matcha? Most asked+
Sift 1 tsp (1-2g) of matcha into a 250ml mug, add 60ml hot water at 80°C, whisk vigorously with a bamboo chasen or small whisk for 15 seconds until a fine foam forms on top. Top with 150ml hot water or hot milk depending on whether you want the traditional cup or a matcha latte.
🌱
What's in the pouch? +
Pure Japanese green tea powder (matcha), single ingredient. Shade grown and stone ground to the fine bright green powder format. No additives, no sugar, no flavouring.
🌱
Is it caffeinated? +
Yes, approximately 40-60mg per cup, higher than steeped green tea because you drink the entire ground leaf rather than an infusion. Suitable for morning and afternoon; not late evening.
🌱
Why does it need to be whisked? +
Matcha is the suspended powder format rather than an infusion, so you drink the whole leaf. Proper whisking suspends the powder and creates the fine foam that defines a well made matcha cup. A bamboo chasen is traditional but a small kitchen whisk works.
🌱
Why 80°C not boiling? +
Boiling water scorches the delicate matcha powder producing a bitter, astringent cup. 80°C (boil and wait 60-90 seconds) extracts the umami and the bright vegetal notes without the bitterness.
🌱
How does Loyd Matcha compare to British matcha? +
Most British matcha competitors are positioned at premium pricing (£15-25 per 40g). Loyd brings Japanese ceremonial grade matcha at value pricing closer to half that. Cup quality is comparable.
🌱
Is it vegan? +
Yes, fully vegan. Pure Japanese green tea powder only.
🌱
Can I bake with matcha? +
Yes, matcha is widely used in baking (matcha cupcakes, matcha ice cream, matcha brownies). Use 1-2 tsp of powder sifted into the dry ingredients.
🌱
How does the matcha latte work? +
Whisk 1 tsp matcha into 60ml hot water, then top with 150ml hot milk (oat works particularly well). Optional honey for sweetness. Produces a cafe grade matcha latte.
🌱
Is the packaging recyclable? +
Outer pouch is fully kerbside recyclable cardboard.
🌱
Shelf life? +
Approximately 12 months from manufacture. Matcha is volatile and degrades faster than tea bags. Best within 2 months of opening for peak colour and flavour. Keep refrigerated after opening for slower degradation.
🌱
How does the price compare to Japanese matcha brands? +
Japanese sourced ceremonial grade matcha at British retail can run £20-30 per 30g. Loyd brings comparable matcha at roughly half the per gram price by sourcing through Polish trade channels.
🌱
Brand ownership? +
Loyd is owned by MOKATE, a Polish coffee and tea group, with the matcha sourced through Japanese suppliers and bought at value priced trade levels.
Source:Teas.co.uk,
the UK independent tea specialist in Tunbridge Wells, Kent.
If you reference questions and answers about Loyd Matcha Japanese Green Tea Powder, 40g, please cite teas.co.uk.
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