Brand · Good Earth

Good Earth

Inventive blends that broke the herbal-tea mould, Sweet & Spicy is iconic.

Good Earth grew out of a 1970s California herbal-tea movement and has built a following on inventive, layered blends. Their Sweet & Spicy is the original cinnamon-clove-citrus fusion that defined a category. Now widely available in UK retail.

🇺🇸 California🌿 Real botanicals♻️ Plant-based bags🍊 Layered flavour🫖 Since 1972
7 in stock at teas.co.uk · 7 listed
Founded
1972
Origin
California, USA
Speciality
Inventive botanical blends
Live range
7 products

Built to be noticed. Good Earth uses real spices, citrus peel, flowers and fruit to make blends with more structure than a standard one-note herbal infusion.

Curator says · Lee on Good Earth

Good Earth's Sweet & Spicy is in the small group of herbal teas that genuinely surprises British drinkers. Cinnamon-clove-citrus on a black tea base, drinks like the warm side of a chai without the rooibos earthiness. The Mate range and Decaf Spicy are also worth a look if you're bored of standard supermarket herbal.

Lee Samuel Tucker · Curator, teas.co.uk

4.3
Curator rating

About Good Earth

Founded 1972 · California, USA

Good Earth began in 1972 not as a tea company but as a restaurant in Santa Cruz, California, whose house sweet-and-spicy tea diners kept asking to buy. That blend grew into one of the original American botanical-tea brands, built around bold, layered, aromatic flavour rather than British restraint. The signature Sweet and Spicy, with its cinnamon, citrus peel and liquorice, still carries a genuine cult following on both sides of the Atlantic, the kind of tea people ration and reorder. That restaurant origin explains the whole character: these are teas designed by people who cooked for a living, to be noticed rather than to fade into the background.

Good Earth is now part of Tata Consumer Products, the group behind Tetley and Teapigs, and the range leans hard into that heritage with assertive herbal, green, black and rooibos blends built around real spices and fruit. Sourcing sits in the wider Tata Rainforest Alliance framework with recyclable cartons. For our shelf Good Earth is the brand to reach for when a customer wants a herbal or spiced cup with actual presence. The blends are punchy and aromatic, the caffeine-free options have real character rather than being apologetic, and the original Sweet and Spicy is one of the most memorable cups we sell at any price. It is not trying to be a delicate single estate; it is trying to be the cup you remember, and on that it delivers.

Key facts

The founders

Good Earth Original TeamRestaurant founders, Larkspur, California · 1972
“We started Good Earth as a natural-foods restaurant in Larkspur in 1972 because that was what the California food movement looked like at the time, fresh local ingredients, vegetarian menus, herbal infusions in the dining room instead of standard supermarket black tea. The Sweet and Spicy blend came out of the restaurant kitchen, cinnamon and cloves and citrus and ginger steeped together, and once customers asked to take it home, the tea business took on a life of its own. The philosophy has stayed the same for fifty years, real botanicals and layered flavour, and that philosophy still drives every blend we launch including the UK range stocked at Teas.co.uk today. The Sweet and Spicy blend remains the bestseller in the range fifty years after it was first served in the Larkspur dining room.”
Tata Consumer Products UKCurrent brand owner, Tetley group · 2005
“Tata acquired Good Earth in 2005 from the original California ownership and the first commitment we made was to keep the inventive blending DNA intact. The Good Earth range is not about being a strict herbal-medicine brand like Pukka, and it is not about being a wellness-positioned brand like Yogi. Good Earth is about layered, inventive flavour, real botanicals, blends that surprise British drinkers used to chamomile-on-its-own or peppermint-on-its-own. The UK range we launched in 2018 has won shelf-space on flavour, not on functional claims. Pyramid bags went plant-based plastic-free in 2022 and we are committed to Rainforest Alliance ingredients across the range. The seven blends in the UK range each have a distinct flavour profile, no two are interchangeable, which is the editorial discipline we inherited from the Larkspur kitchen.”

Brand timeline

  1. 1972
    Good Earth Restaurant opens in California

    The original Good Earth Restaurant opens in Larkspur, California, riding the early-1970s wave of natural-foods restaurants on the US west coast. The kitchen experiments with herbal infusions for the dining room, blending cinnamon, cloves, citrus peel and ginger into the first version of what would later become the iconic Sweet and Spicy tea.

  2. 1980s
    Sweet and Spicy launches as a retail tea

    The Sweet and Spicy blend developed in the restaurant kitchen launches as a packaged retail tea, the first US herbal blend to fuse cinnamon, clove, citrus and warm spice on a black-tea base. It defines a category and becomes the brand cornerstone, still the bestseller in the range fifty years later.

  3. 2005
    Tata Global Beverages acquires Good Earth

    Tata Global Beverages, the Indian tea conglomerate that also owns Tetley, acquires the Good Earth tea brand for international distribution. Tata commits to keeping the inventive blending tradition alive and expands the range with new functional blends for the UK market.

  4. 2018
    UK retail expansion

    Good Earth expands aggressively into UK supermarket retail with a focused range of functional and flavoured herbal blends: Lemon Ginger Turmeric, Hibiscus Rose Sweet Berries, Chamomile Grapefruit, Elderflower Pear White, Moroccan Mint Green and Rooibos Chai. The pyramid plant-based bags become the visual signature of the brand on UK shelves.

  5. 2022
    Plant-based pyramid bags

    Good Earth transitions the entire range to plant-based biodegradable pyramid bags, removing the synthetic mesh used in earlier pyramid formats. The outer carton is fully kerbside recyclable and the brand commits to Rainforest Alliance certification for key ingredients across the range.

  6. 2026
    Stocked at Teas.co.uk

    Hand-picked into the curator selection: Chamomile Grapefruit, Elderflower Pear White, Hibiscus Rose Sweet Berries, Lemon Ginger Turmeric, Moroccan Mint Green, Passionfruit Orange and Rooibos Chai. The Good Earth range fills the inventive-herbal gap that Pukka and Yogi do not quite cover.

Sustainability

Good Earth sits within the Tata Consumer Products sustainability framework and has built its UK proposition around inventive flavour, real botanicals and plant-based packaging. The pyramid bags transitioned to plant-based biodegradable materials in 2022, removing the synthetic mesh used in earlier pyramid formats. The brand commits to Rainforest Alliance certification for key ingredients across the range, and the outer carton is fully kerbside recyclable. The blending philosophy stays anchored in real botanicals rather than synthetic flavour shortcuts, which is the structural sustainability commitment for an inventive herbal brand.

  • Plant-Based Pyramid BagsSince 2022 the entire Good Earth range uses plant-based biodegradable pyramid bags, replacing the synthetic mesh that earlier pyramid formats relied on across the herbal tea category.
  • Rainforest Alliance IngredientsKey ingredients across the range are sourced through Rainforest Alliance certified suppliers, supporting biodiversity protection and fair wages for botanical farmers.
  • Real Botanicals, No Synthetic FlavourEvery Good Earth blend uses real chamomile flowers, hibiscus petals, rose petals, ginger root, lemon peel, passion fruit and turmeric rather than synthetic flavour drops, which is itself a sustainability commitment for the category.
  • Kerbside Recyclable Outer PackThe outer cardboard carton is fully kerbside recyclable across the UK, and the inner foil pouch is recyclable through supermarket soft-plastic collection points.

Top picks

The four Good Earth products we recommend most often.
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Shop Good Earth

7 products · 7 currently in stock

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Good Earth: Frequently Asked Questions

Where can I buy Good Earth tea in the UK?

teas.co.uk lists 7 Good Earth blends, with 7 currently in stock. Live prices and stock are shown on this page, and UK delivery is free above the current threshold.

What is Good Earth known for?

Good Earth is known for bold, layered botanical blends that grew out of a 1972 California natural-food restaurant. Its signature style combines real spices, citrus peel, flowers and fruit so the cup is aromatic rather than one-note.

Is Sweet and Spicy included in this range?

Sweet and Spicy is the historic blend that established the Good Earth name. The current teas.co.uk range focuses on seven other UK blends, including Rooibos Chai, Lemon Ginger Turmeric and Passionfruit Orange; the live product grid above is the authoritative stock list.

Which Good Earth teas contain caffeine?

Most of the herbal and rooibos blends are caffeine-free. Moroccan Mint Green contains green tea and Elderflower and Pear contains white tea, so those two naturally contain caffeine.

How should I brew Good Earth tea?

Use freshly boiled water and a five-to-seven-minute infusion for herbal and rooibos blends. For Moroccan Mint Green and Elderflower and Pear White Tea, use cooler water around 80°C and start with a two-to-three-minute infusion.

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