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Founded 1972 · USA

About Good Earth

Good Earth began in 1972 as the Fmali Herb Company in Santa Cruz, California, one of the first American herbal tea companies. In the late 1970s it created the house teas for the Good Earth restaurants, and its sweet-and-spicy blend grew into one of the original American botanical-tea brands, built around bold, layered, aromatic flavour rather than British restraint. The signature Sweet and Spicy, with its cinnamon, citrus peel and liquorice, still carries a genuine cult following on both sides of the Atlantic, the kind of tea people ration and reorder. That restaurant connection explains the whole character: these are teas made to be noticed rather than to fade into the background.

Good Earth is now part of Tata Consumer Products, the group behind Tetley and Teapigs, and the range leans hard into that heritage with assertive herbal, green, black and rooibos blends built around real spices and fruit. For our shelf Good Earth is the brand to reach for when a customer wants a herbal or spiced cup with actual presence. The blends are punchy and aromatic, the caffeine-free options have real character rather than being apologetic, and the original Sweet and Spicy is one of the most memorable cups we sell at any price. It is not trying to be a delicate single estate; it is trying to be the cup you remember, and on that it delivers.

Key facts

1972 California Origins Started in 1972 as the Fmali Herb Company in Santa Cruz, California, part of the early-1970s natural-foods movement on the US west coast.

Iconic Sweet and Spicy Blend The original Sweet and Spicy blend is the tea that made the Good Earth name, and it is still the one the brand is best known for.

Real-Botanical Blending Every Good Earth blend uses real botanicals rather than synthetic flavour shortcuts: real chamomile flowers, real hibiscus petals, real rose petals, real ginger root, real lemon peel.

Tata Group Ownership Since 2005 Bought in 2005 by Tetley, part of the Tata group, and now a Tata Consumer Products brand alongside Tetley.

Tata Consumer Products Current brand owner · 2005

1972 → 2026

Brand timeline

1972 01

Good Earth begins

Good Earth starts as the Fmali Herb Company in Santa Cruz, California, one of the first American herbal tea companies.

1988 02

Into tea bags

Good Earth teas, including the Sweet and Spicy blend first served in its restaurants, go on sale in tea-bag form.

2005 03

Tata buys Good Earth

Tetley US Holdings, part of the Tata group, acquires Good Earth.

2026 04

Stocked at teas.co.uk

Good Earth's inventive herbal and flavoured blends joined the range for drinkers after something sweeter and spicier.

Certified, not implied

Sustainability

Good Earth is a Tata Consumer Products brand. It says its tea bags are made from plant-based PLA, a corn-starch based material that breaks down in industrial composting, and that its cartons are recyclable. Check the current pack and your local council guidance before disposal.

Real Botanicals The blends are built on real herbs, spices and fruit: on our shelf that means chamomile and grapefruit, hibiscus and rose, lemon, ginger and turmeric, and rooibos chai.

Plant-Based Tea Bags Good Earth says its tea bags are made from PLA, a corn-starch based material for industrial composting, and its cartons are recyclable. Check the pack for disposal advice.

Part of Tata Consumer Products Good Earth has been part of the Tata group since Tetley bought it in 2005, and sits within Tata Consumer Products' sustainability programme.

Curator picks

Top picks

The four Good Earth products we recommend most often.

Good Earth Chamomile and Grapefruit, 15 Tea Bags 42g

Good Earth Chamomile and Grapefruit is the citrus-led camomile blend from Good Earth, the American brand that runs slightly louder on flavour than the British equivalents, built on camomile flowers with grapefruit…

~~£4.50~~ £3.60 Add +

Good Earth Passionfruit and Orange, 15 Tea Bags 37.5g

Good Earth Passionfruit and Orange is the tropical fruit-and-citrus herbal from Good Earth, the American brand best known in the UK supermarket aisle for its slightly louder ingredient blends, built on a…

~~£4.50~~ £3.60 Add +

Good Earth Moroccan Mint Green Tea, 15 Tea Bags 27g

Good Earth Moroccan Mint Green Tea is the green-and-mint blend in the Good Earth UK range, Chinese gunpowder green layered with real peppermint and spearmint for the bright North African cafe cup…

~~£4.50~~ £3.60 Add +

Good Earth Elderflower and Pear White Tea, 15 Tea Bags 18g

Good Earth Elderflower and Pear White Tea is the delicate one in the Good Earth UK range, a Chinese white-tea leaf layered with real elderflower and pear for a light, floral, very-low-caffeine…

~~£4.50~~ £3.60 Add +

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All products 7 Fruit & Herbal Tea 6 Worldwide Teas 5 Chai 1 Rooibos 1 Green Tea 1 White Tea 1

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Good Earth Good Earth Chamomile and Grapefruit, 15 Tea Bags 42g Caffeine-Free · Evening · Floral