Skip to content
🎁 FREE TEA SAMPLE with every order · repeat customers get an extra one 🚚 Free UK delivery on orders over £35 · Royal Mail Tracked, dispatch next working day 🎁 Gift cards from £10, sent by email or printable 📦 Tea of the Month Club, curator picked box every month 🏢 B2B accounts: bulk pricing, invoices, multi pack ★ 100 reward points welcome bonus when you sign up · 100pts = £1 off
WIKI ENTRY · 5 MIN READ

Typhoo History: From Doctor's Tea to Supreme

Typhoo launched in 1903 in Birmingham, passed through several owners, hit financial trouble and was acquired by Supreme. Factual history.

Typhoo history, in summary: Founded in 1903 in Birmingham by grocer John Sumner Jr., originally sold as a digestive aid "doctor's tea". After the Cadbury era and a string of owners, it hit serious financial trouble and was acquired by Supreme in 2024. Real 120-year heritage, a turbulent recent chapter.

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Typhoo History: From Doctor’s Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

Typhoo is a historic British brand with a turbulent recent chapter. This sits in the brand history cluster beside Yorkshire Tea history.

Last reviewed by the teas.co.uk team in .

The 1903 Birmingham founding

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for The 1903 Birmingham founding, Typhoo History: From Doctor's Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

The origin story has a documented basis. John Sumner Jr., a Birmingham grocer, blended a fine dust grade tea in 1903 for his sister Mary, who had digestive trouble, and launched it as a branded product, "Typhoo Tipps", departing from generic loose tea retail. The "Typhoo" name is said to come from a Mandarin word associated with "doctor", reflecting the original health positioning, while "Tipps" referred to the golden leaf tips of the grade, the wider arc the history of tea guide tells. That digestive aid marketing was genuine for its time but is no longer supported by modern health claim standards. The brand grew strongly through the inter war years, reaching second place in the UK market behind Lipton by the 1930s.

The timeline

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Typhoo History: From Doctor’s Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

Year Event
1903 John Sumner Jr. launches "Typhoo Tipps" in Birmingham
1930s Reaches second in the UK market, behind Lipton
1968 Acquired by Cadbury Schweppes; renamed "Typhoo Tea"
1985 Divested to Premier Brands
2005 Acquired by India's Apeejay Surrendra Group
2010s-2020s Serious financial difficulty and declining share
2024 Acquired by UK based Supreme Group

Ownership transitions

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for Ownership transitions, Typhoo History: From Doctor's Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

Typhoo's ownership instability is an extreme example of a broad UK pattern. The Cadbury Schweppes era (1968-1985) brought corporate scale, advertising budget and the rename from "Typhoo Tipps" to "Typhoo Tea", and substantially shaped the modern brand. It then passed to Premier Brands, then to India's Apeejay Surrendra Group in 2005, the chain the ownership map sets out. Through the 2010s and 2020s it faced sustained competitive pressure, declining UK tea consumption per head and pricing squeeze, leading to financial distress and, eventually, administration, the events the what happened guide details. It was acquired by the UK based Supreme Group in 2024, the current chapter the who owns Typhoo now page covers.

Where it stands today

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for Where it stands today, Typhoo History: From Doctor's Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

Typhoo continues as a mass market UK tea brand under Supreme, with standard tea bags, a decaffeinated Typhoo One line, green tea and herbal infusions, competing at the commodity tier with Tetley, Yorkshire Tea and supermarket own brands. Its sustainability credentials are moderate, behind Yorkshire Tea and Tetley on certification breadth, partly a consequence of the financial pressure that constrained investment. It is a significant but no longer leading brand, overtaken by Yorkshire Tea in the 2010s, and a careful buyer reads the heritage marketing against that current reality, the standard the is Typhoo still good page applies.

Common questions

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for Common questions, Typhoo History: From Doctor's Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

How old is Typhoo? It dates to 1903, founded in Birmingham by grocer John Sumner Jr., giving it over 120 years of heritage.

What does "Typhoo" mean? The name is said to derive from a Mandarin word associated with "doctor", reflecting its original digestive aid positioning.

Who owns Typhoo now? The UK based Supreme Group, which acquired it in 2024 after a period of financial distress and administration.

Is Typhoo still a digestive aid? No. That was the 1903 marketing; modern health claim standards do not support it. It is an ordinary everyday tea.

Compare the UK heritage brands

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for Compare the UK heritage brands, Typhoo History: From Doctor's Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

Weigh Typhoo against the current leaders and a better loose leaf in the brand directory or the full tea shop. Judge on the per cup price, and free UK delivery is over £35.

Browse the tea range

Reference noted

From the curatorteas · Freshness beats provenance for most drinkers. Buy a smaller bag more often.

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Typhoo History: From Doctor’s Tea to Supreme. Canonical: https://teas.co.uk/wiki/typhoo history/

More from the tea wiki

Download as PDF

Got something to add? Logged in customers can submit additions to the Tea Wiki, admin approved, your name on the byline, plus reward points.

Sign in to contribute

Related wiki entries