Jacob's Original Cream Crackers Twin Pack, 2 x 300g
Butter thickness, cheese thickness, whether it gets snapped in half first, whether it goes under the soup or beside it: everybody has a settled method and everybody will tell you theirs, and getting somebody else's wrong counts as a small domestic offence. There is more going on in the bake than the look of it suggests. The dough is folded and rolled over and over before it goes anywhere near an oven, so what you are eating is a stack of very thin leaves rather than one slab. That is why a dry one comes apart in layers rather than in half, and why the top leaf lifts away if you drag a cold knife across it. Wheat, so out for a gluten-free household.
Jacob's Original Cream Crackers Twin Pack, in brief.
Jacob's Original Cream Crackers Twin pack 2x300g is the everyday British cracker bought two packs at a time, picked into the Teas.co.uk curator selection as the buttering cracker rather than the board one.
Thick, dry and absorbent, so butter goes into the crumb rather than sitting on it, which is why this suits butter and cheddar where a thin round suits a soft cheese. The twin format is the real argument: a cream cracker stales fast once opened, and the second sleeve stays sealed until the first is finished. Cream is an old term for how the dough is worked and says nothing about dairy either way.
The twin format matters more than it sounds. A cream cracker goes soft quickly once the sleeve is open, and a single very large pack means the last third is usually disappointing. Two packs means the second one stays sealed until the first is finished, which is a better answer to the staling problem than any tin. That is the reason to buy this over a single pack of the same weight, and it is worth saying plainly because nobody puts it on the box.
Curator notes: the tasting profile is our own editorial assessment against the current pack format and the brand's published description. We run same-day UK dispatch on every order placed before 2pm Monday to Friday. Storage, buttering and the cream question are in the Q and A tab below.
Curator’s notes
Read the full write-up
The Story Behind Jacob's
Jacob's is one of the familiar names on the British cracker shelf and the cream cracker is the line it is best known for. No ingredient list, no nutrition panel, no allergen statement and no cracker count, so none of those appears here and the current pack carries all of it.
The name misleads people every time, so it is worth being clear. Cream in cream cracker does not mean the cracker contains cream. It is an old baking term describing the way the dough is worked, and it says nothing about dairy content one way or the other.
Packaging: Follow the current UK pack and local-authority guidance; components can require different disposal routes.
What You Are Actually Buying
- Format: a twin pack. The published pack listing describes it as two packs of three hundred grams.
- Why twin beats single: the second sleeve stays sealed while you work through the first. On a cracker that stales this fast, that is the real argument for it.
- A buttering cracker: the open absorbent crumb is the point. If you want a thin brittle base for a soft cheese and a topping, a table water cracker is the better tool.
Ideal Serving Conditions
Everything about handling a cream cracker follows from one fact: the crumb is open and dry, so it takes in whatever is around it, which is excellent for butter and disastrous for kitchen humidity.
The Plate
- Butter properly: soft butter, not cold. Cold butter tears an open crumb and a torn cream cracker breaks in the hand. This is the cracker that rewards taking the butter out early.
- Cheese and pickle: a slice of mature cheddar and a firm pickle is what this was made for. It holds a thick slice better than a thin round does.
- Soup and pate: good beside both, and better than bread when you want something lighter with more texture.
- Build at the table: an absorbent cracker softens fast under anything wet, so butter and top it as you eat rather than in advance.
The Storage Rules
- Leave the second pack sealed: the most useful storage rule on this page, and the whole argument for a twin pack. Do not open both at once.
- Airtight on day one: the opened sleeve into a tin. An open dry crumb takes water out of the air faster than a dense one.
- Away from the kettle: the air above a kettle is the most humid in the house and the worst place in the kitchen for these.
- They can be brought back: five minutes in a low oven at about 150C and a few minutes cooling on a rack restores the bite. Cool on the rack, not in the tin, because trapped steam goes straight back in.
Getting It Right with a Hot Drink
- Pairing: a strong black tea with milk. This is the one savoury cracker that genuinely belongs beside a builder's mug, and the tea is answering the butter rather than the cracker.
- Also good: a plain black coffee at lunch, beside cheese and pickle.
- Avoid: sweet and fruit infusions, which fight both the salt and the cheese.
- Dunking: no, and this one fails faster than most. An open absorbent crumb takes on liquid immediately and collapses without warning.
Source: Teas.co.uk, the UK independent tea specialist in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers Twin Pack, 2 x 300g, please cite teas.co.uk.
The story behind Jacob's
Packaging: Follow the current UK pack and local-authority guidance; components can require different disposal routes.
Our commitment to the planet
Sourcing and packaging details are printed on the current UK pack; the brand page carries the fuller story.
The taste profile
How does it compare
This is the buttering cracker rather than the board one, so the builds below are about butter, cheese and keeping the bite. The cards are the buttered cracker done properly, the sealed second pack, the oven refresh, cheese and pickle, a soup and pate plate, and a crumb for the broken ones.
Made with this tea
The Buttered Cream Cracker
How to butter one without tearing it.
- Jacob's Original Cream Crackers
- Salted butter, soft
- Take the butter out of the fridge well before you want it. Cold butter tears an open crumb.
- Spread rather than press, working from the middle out so the edges do not snap.
- Eat straight away. The butter goes into the crumb rather than sitting on it, which is the whole point.
- Nothing else is needed. This is the one plain cracker worth eating on its own.
What you'll end up with: A whole cracker rather than two halves, and butter all the way through it.
The Sealed Second Pack
How to use a twin pack the way it is meant to be used.
- The twin pack
- An airtight tin
- Open one pack only. An unopened pack is better protected than anything you can decant into.
- Decant the opened sleeve into a tin the same day.
- Store the tin cool and dry, and not on the shelf beside the kettle.
- This is the real reason to buy a twin pack rather than one large one, and nobody puts it on the box.
What you'll end up with: A second pack as good as the first one was on day one.
The Oven Refresh
How to bring soft crackers back instead of throwing them out.
- Softened cream crackers
- An oven at 150C
- A cooling rack
- Lay them in a single layer on a baking tray.
- Bake five minutes at about 150C to drive the absorbed moisture out.
- Cool on a rack, not in the tin. Trapped steam goes straight back in.
- This works because there is no coating to melt, which is exactly why it ruins a chocolate biscuit.
What you'll end up with: The bite back, almost completely, in ten minutes.
Cheese and Pickle
How to build the plate this cracker was made for.
- 8 cream crackers
- Soft salted butter
- Mature cheddar, thickly sliced
- A firm pickle
- Butter each cracker first. The fat is also a barrier against the pickle.
- Lay the cheddar on thickly. There is enough structure here to hold a proper slice without folding.
- Add the pickle last and only what will sit still. A runny one softens the cracker while you watch.
- Build each one at the table as you eat it.
What you'll end up with: The plate this cracker exists for, still crisp at the last one.
Beside a Soup or a Pate
How to use them where bread would be too heavy.
- 6 cream crackers
- A bowl of soup, or a coarse pate
- Salted butter
- Butter them generously and serve beside the bowl rather than in it.
- Do not crumble them into the soup. An open crumb takes liquid on immediately and turns to paste.
- Spread pate straight onto the buttered cracker and eat it at once.
- The same absorbency that makes these good with butter is what makes them useless once wet.
What you'll end up with: A lighter lunch than bread and butter, with more texture.
A Savoury Crumb from the Broken Ones
How to use the bottom of a 300g pack.
- 80g broken cream crackers
- 50g grated mature cheddar
- 30g melted butter
- Mustard powder and black pepper
- Crush the broken crackers to a coarse crumb rather than a powder.
- Mix with the cheese, melted butter, a pinch of mustard powder and pepper.
- Scatter over a fish pie or a cauliflower cheese and bake at 190C fan for fifteen minutes.
- A cream cracker crumb browns more evenly than breadcrumbs because it is already dry.
What you'll end up with: A crisp, well-browned topping and an empty pack.
What’s in it, what to know
Inside the pack
| Typical values per 100g, as published | Per 100g |
|---|---|
| Energy | 442 kcal |
| Fat | 13.6g |
| of which saturates | 6.3g |
| Carbohydrate | 67.7g |
| of which sugars | 0.6g |
| Fibre | 3g |
| Protein | 10g |
| Salt | 1.3g |
Ingredients and allergens. Per the published ingredient list for this barcode it contains wheat (gluten). Check the current UK pack before purchase; formulations and allergen advice can change.
Ingredients, as published for this barcode: flour (wheat flour, calcium, iron, niacin, thiamin), vegetable oil (palm), salt, raising agent (sodium bicarbonate), yeast.
Ingredient and nutrition data for this barcode: Open Food Facts (openfoodfacts.org), ODbL. The pack in your hands is the final word.
| Component | Proportion | What it brings |
|---|---|---|
| Pack format | A twin pack; the published pack listing describes it as two packs of three hundred grams | The second pack stays sealed while the first is used, which is a better answer to staling than any tin. |
Pack: Jacob's Original Cream Crackers Twin Pack, 2 x 300g; a twin pack of the everyday British cream cracker, GTIN 05000168212517. Keep the second pack sealed until the first is finished, and put the opened sleeve into an airtight tin on day one, because an open dry crumb takes water out of the kitchen air quickly. Read the ingredient list, the cracker count, the net weight, the nutrition panel, the allergen advice, the gluten statement and the best-before date off the current UK pack.
Characterising components shown.
Sourcing & blend. Jacob's Original Cream Crackers Twin Pack, 2 x 300g carries the Jacob's name, one of the familiar names on the British cracker shelf and the house the cream cracker is best known from.
What's in Jacob's Original Cream Crackers Twin Pack, 2 x 300g, and what isn't:
- In: a twin pack of the original plain cream cracker, with the ingredient list and the net weight printed on the pack.
- No seasoning through the dough: this is the plain member of the family, which is why it suits butter and a strong cheese rather than standing on its own.
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Source: Teas.co.uk, the UK independent tea specialist in Tunbridge Wells, Kent. If you reference Jacob's Original Cream Crackers Twin Pack, 2 x 300g, please cite teas.co.uk.
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