PG Tips Heritage 1930s reproduction goes on sale

PG Tips released a limited edition tin reproducing their 1930s packaging. Same blend, paper overwrap tea bags, vintage box. Mostly a collector item: the tea inside is regular PG Tips: but the tin is genuinely nice and reasonably priced. Limited to 5,000 units globally.

The 1930s reproduction tin is interesting because PG Tips was not called PG Tips in the 1930s. It was Pre Gest Tea, sold on the marketing line that it aided digestion before a meal. The 1956 rename to PG Tips followed a tightening of UK advertising standards: you could not claim digestion benefits without trial evidence. The tin reproduces the original Pre Gest Tea livery before the rename.

Paper overwrap tea bags are old technology: a square of unbleached filter paper folded around the blend, sealed with a thin glue line, string and tag tied on. Modern teabags are mostly heat sealed nylon or PLA pyramid. The paper overwrap is more biodegradable and less efficient at brewing (the bag drowns rather than steeps), which is mostly the point of the reproduction. It tastes the way British tea tasted before the 1990s.

PG Tips is owned by Ekaterra, the Lipton and tea spin out from Unilever sold to CVC Capital Partners in 2022. Volume wise it sits at or near the top of the UK Black Tea market alongside Tetley and Yorkshire. The famous chimps adverts ran on British TV for decades from 1956 and remain one of the longest running British tea ad campaigns. The Heritage tin is a brand history play, not a product launch.

5,000 units is a small print run for a global brand. They will sell out, and they will appear on eBay at three times retail within six months. That said: the tin holds paper overwrap bags of perfectly drinkable, identical to shelf PG Tips. We have a small allocation. Buy it because the tin is well made and because you actually like the tea, not as an investment.

Browse the related PG Tips range at teas.co.uk.

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for PG Tips Heritage 1930s reproduction goes on sale. Canonical: https://teas.co.uk/pg tips heritage-1930s reproduction goes on sale/

Source: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for PG Tips Heritage 1930s reproduction goes on sale. Canonical: https://teas.co.uk/pg tips heritage-1930s reproduction goes on sale/