Douwe Egberts
Douwe Egberts has been trading since 1753, when Egbert Douwes and his wife Akke Thijssen opened a shop on the Midstraat in Joure, Friesland. We stock four jars from its Pure instant range, Pure Gold in two sizes, the classic dark roast and Pure Decaf, and we carry them for the mornings when a cafetière is one job too many.
Douwe Egberts has been trading since 1753, when Egbert Douwes and his wife Akke Thijssen opened a shop on the Midstraat in Joure, Friesland. We stock four jars from its Pure instant range, Pure Gold in two sizes, the classic dark roast and Pure Decaf, and we carry them for the mornings when a cafetière is one job too many.
About Douwe Egberts
Douwe Egberts began in 1753, when Egbert Douwes and his wife Akke Thijssen opened a shop on the Midstraat in Joure, Friesland, selling coffee, tea, tobacco and other colonial goods. It takes its name from their son Douwe, who joined around 1780 and turned it into a wholesaler supplying shops across the region. The brand is part of JDE Peet's, which Keurig Dr Pepper acquired in April 2026.
Douwe Egberts is the jar for the office kettle and the house where half the family drinks tea. Pure Gold is the rounded, well-balanced all-rounder and takes milk well; Pure Indulgence, fuller bodied, stands up better in a big mug. Put a butterscotch biscuit or a plain digestive alongside, and keep Pure Decaf for the evening.
Key facts
Top picks
Pure Indulgence is the richer jar in the Douwe Egberts instant range, fuller in body and longer in the finish than Pure Gold while keeping the same low bitterness, picked into the…
Douwe Egberts Pure Gold Medium Roast is the granulated medium-roast instant from the Dutch house that traces its name back to a grocer's shop in Joure in 1753, picked into the teas.co.uk…
Douwe Egberts Pure Gold is the smooth medium-roast jar at the centre of the Douwe Egberts instant range, low in bitterness with a clean, soft finish, picked into the teas.co.uk selection as…
Douwe Egberts Pure Decaf is the evening jar in the Douwe Egberts instant range, the same smooth, low-bitterness house style as the caffeinated Pure jars with the caffeine taken out of the…
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teas.co.uk stocks 4 Douwe Egberts products, with live prices and stock shown on this page. UK delivery is free over £35.
Douwe Egberts began in 1753, when Egbert Douwes and his wife Akke Thijssen opened a shop on the Midstraat in Joure, Friesland, selling coffee, tea, tobacco and other colonial goods. It takes its name from their son Douwe, who joined around 1780 and turned it into a wholesaler supplying shops across the region. The brand is part of JDE Peet's, which Keurig Dr Pepper acquired in April 2026.
