Cafédirect
Cafédirect was set up in 1991 by Oxfam, Traidcraft, Equal Exchange and Twin Trading, at a time when farmers were earning less than their coffee cost to grow. We stock its Organic Machu Picchu coffee, ground and as whole beans, a medium-dark washed Arabica from the Peruvian Andes, because the ethical story here is long and documented rather than a label added later.
Cafédirect was set up in 1991 by Oxfam, Traidcraft, Equal Exchange and Twin Trading, at a time when farmers were earning less than their coffee cost to grow. We stock its Organic Machu Picchu coffee, ground and as whole beans, a medium-dark washed Arabica from the Peruvian Andes, because the ethical story here is long and documented rather than a label added later.
About Cafédirect
Cafédirect is a British coffee company set up in 1991 by Oxfam, Traidcraft, Equal Exchange and Twin Trading, after a price collapse left farmers earning less than their coffee cost to grow. When the independent Fairtrade Mark launched in 1994, Cafédirect says it was the first coffee to carry it. It became a public company in 2004, and in 2018 it became, by its own account, the first UK coffee company certified as a B Corp.
Cafédirect suits the household that wants one good coffee for every morning and cares where it comes from. The Machu Picchu ground coffee works well in a cafetière or filter, and the beans reward a home grinder. Its chocolate-led character sits happily beside a plain digestive or a slice of fruit cake, and it takes milk well.
Key facts
Top picks
Cafédirect Organic Machu Picchu Peru Coffee Beans is 750g of organic whole beans, picked into the teas.co.uk curator selection for households that grind to order.Ingredients and dietary suitability: The bag names only…
Cafédirect Organic Machu Picchu is a 200g pack of organic ground coffee named after the Peruvian site, from a British company built around trading directly with the growers it buys from. Medium…
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teas.co.uk stocks 2 Cafédirect products, with live prices and stock shown on this page. UK delivery is free over £35.
Cafédirect is a British coffee company set up in 1991 by Oxfam, Traidcraft, Equal Exchange and Twin Trading, after a price collapse left farmers earning less than their coffee cost to grow. When the independent Fairtrade Mark launched in 1994, Cafédirect says it was the first coffee to carry it. It became a public company in 2004, and in 2018 it became, by its own account, the first UK coffee company certified as a B Corp.
