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Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g

★4.7 Curator’s rating from teas.co.uk 1 in stock £0.09 price per cup
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£3.60 £4.50 for 40 cups
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LCurator note · Dragonfly
This is the plain rooibos done properly: organic Cederberg leaf cured by the traditional barrel-sweat method the Ginsberg family perfected back in 1904, which is what gives it that deep mahogany colour and a rich, honeyed, woody sweetness cheap redbush never reaches. It works as an all-day, caffeine-free workhorse, the cup for someone who wants the comfort of a strong brew without anything keeping them awake. Naturally sweet, never bitter however long it sits. The antioxidant and mindfulness lines are marketing; the genuine draw is simply how good plain rooibos can taste when it is made well.
Lee Samuel Tucker · Curator · teas.co.uk
4.7/5★★★★½Teas.co.uk curator rating · our expert verdict
Water100°C
Steep5-7 min
CaffeineCaffeine free
Format40 servings
Label notes
Ingredients & dietaryCheck the current UK pack before purchase; formulations and allergen advice can change.
PackagingFollow the current UK pack and local-authority guidance; components can require different disposal routes.
About this tea

Dragonfly Organic Pure Rooibos, in brief.

Dragonfly Organic Pure Rooibos is the single-ingredient red bush bag from the Dragonfly organic range, the unflavoured South African rooibos leaf certified Soil Association organic, picked into the Teas.co.uk curator selection as the proper baseline against which the flavoured rooibos blends, Vanilla, Earl Grey and Cape Chai, are measured.

The rooibos leaf does all the work, giving the cup its distinctive deep red-amber colour and the naturally sweet honey-malt character that defines red bush as a category. No added flavourings, no fruit, no spice, just the leaf, the right way to drink rooibos if you want the proper structure rather than a sweetened or fruit-led blend, and the cup carries enough natural sweetness to drink fine without sugar or milk while taking either gracefully if you prefer your rooibos served the South African way with a splash of milk.

A forty-bag Dragonfly household pack at an accessible price for the organic-certified tier, the proper Pure Rooibos to compare the flavoured Dragonfly siblings against, and a sensible late-evening alternative to a black tea cup for anyone trying to step away from caffeine without giving up the structure of a proper brew, the unflavoured baseline earning its place in the kitchen.

Curator notes: the tasting profile reflects our own editorial review against the current pack format and the brand spec sheet, cross-checked with brewing trials at the recommended steep time and water temperature. Storage notes, freshness windows and brewing temperature ranges are also published in the detailed Q and A tab below.

From the catalogue

Curator’s notes

Read the full write-up

Dragonfly Organic Pure Rooibos exists as a functional upgrade for the tea drinker who wants the comfort of a builder's

The Story Behind the Dragonfly

Dragonfly is a heritage tea brand with a long standing reputation for blending quality leaves for the British market. The story behind the Dragonfly brand is one of family ownership, ethical sourcing and a commitment to traditional blending technique, with sustainable certifications on the majority of the range. The brand sells through specialist tea shops and select supermarkets nationwide.

Our Commitment To The Planet

Dragonfly is committed to sustainable tea production, ensuring that every cup respects the environment and the heritage of global growers.

  • Packaging: Follow the current UK pack and local-authority guidance; components can require different disposal routes.

  • Family Trade: Maintaining direct relationships with Clanwilliam smallholders, supporting the local economy and traditional farming methods.

Source: Teas.co.uk, the UK independent tea specialist in Tunbridge Wells, Kent. If you reference Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g, please cite teas.co.uk.

Brand

The story behind Dragonfly

Dragonfly comes from the Ginsberg family: Bruce Ginsberg introduced rooibos to British tea drinkers in 1976, and his grandfather Benjamin was the first to pack it as a tea. Specialising in single-ingredient and simple herbal blends with organic certification, they focus on quality botanicals over flashy positioning. Their Rooibos and Pure Peppermint are British retail benchmarks.

Packaging: Follow the current UK pack and local-authority guidance; components can require different disposal routes.

CountryEngland
FormatTea bags
CertificationOrganic · Sustainable
At teas.co.uk11 products stocked
Sustainability

Our commitment to the planet

✓Organic
✓Sustainable
Tasting notes

The taste profile

Honeyed Earth●●●●● 5/5
Rich woody sweetness characteristic of high grade rooibos.
Caramel Depth●●●●○ 4/5
Smooth vanilla like undertones derived from sun curing.
Nutty Warmth●●●○○ 3/5
Gentle roasted nut character for a comforting finish.
Bitterness●○○○○ 1/5
Zero bitterness due to the natural lack of tannins in the leaf.
4.7/5★★★★½Teas.co.uk curator rating · our expert verdict
Side by side

How does it compare

vs Tick Tock RooibosDragonfly Organic Pure Rooibos, 40 Tea Bags 100g offers a more distinct flavour profile and competitive pricing versus the mass market alternative; the difference is most noticeable in the second half of the cup when Tick Tock Rooibos starts to thin out.
vs Clipper Organic RedbushWhere Clipper Organic Redbush leans into a single dominant note, Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g delivers a more balanced and aromatic experience designed for daily drinking rather than as an occasional treat.
vs Pukka RooibosBoth occupy a similar price band and shelf position, but Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g differentiates through its certified sourcing, ethical packaging and the Dragonfly brand heritage outlined above.

To unlock the full potential of your Dragonfly Organic Pure Rooibos, specific thermal techniques are required to extract the maximum antioxidant potential.

Ideal brewing conditions · Hot

The Barista Hot Serve

01
MeasurePlace one 2.5g tea bag in your favourite mug or pre warmed cup.
02
WaterUse freshly boiled water at 100 degrees Celsius. Rooibos requires full heat to unlock its deep caramel oils.
03
SteepInfuse for 3 to 5 minutes. For a deeper strength brew in 2026, leave it for 7 minutes or more it will never turn bitter.
04
FinishEnjoy plain to taste the sun dried sweetness, or add a splash of milk and honey for a caffeine free latte alternative.
Ideal brewing conditions · Iced

The Cold Shock Method

01
ConcentratePour 200ml of boiling water over one tea bag and steep for 5 minutes.
02
CoolImmediately pour over a glass full of large ice cubes.
03
ResultThe sudden temperature drop locks in the flavour, creating a sweet and refreshing iced rooibos tea without the need for added sugar.
Brewing

Brewing the perfect cup

Water temperature100°C, rooibos can take a rolling boil without bitterness, unlike true tea.
MeasureOne bag per 250ml of just boiled water (slightly larger pour than for true tea because the leaves are less concentrated).
Steep5 to 7 minutes; rooibos cannot be over brewed, so leave it as long as you like for a stronger cup.
ServiceDrink black for the cleanest flavour, or add a small splash of milk and half a teaspoon of brown sugar for the traditional South African farmhouse cup.
Iced versionBrew 3 bags strong, cool, dilute with cold water and a slice of orange.
Caffeine noteNaturally caffeine free, so safe at any hour and for any age.
Best withRusks (the South African dunking biscuit), milk tart, dark chocolate digestives, or after dinner as a calming cup.
Safety and purity

What’s in it, what to know

Nutrient NoteContains the natural compounds (polyphenols, antioxidants or warming actives) characteristic of Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g, supporting general wellbeing as part of a balanced diet.
Ingredients and dietary suitabilityCheck the current UK pack before purchase; formulations and allergen advice can change.
Chemical CleanlinessGrown without synthetic pesticides, herbicides, or fertilisers for a clean label experience.
Caffeine NoteNaturally zero caffeine. An ideal choice for anytime drinking and those sensitive to stimulants.
Pregnancy NoteThe NHS advises no more than four cups of herbal tea a day in pregnancy and avoiding teas containing liquorice root. Ask your midwife or pharmacist if unsure.
Child SafetyKeep out of reach of children.
Formulations change; the current UK pack is always the final word on ingredients and allergens.
Ingredients & nutrition

Inside the pack

Packaging: Follow the current UK pack and local-authority guidance; components can require different disposal routes.

Characterising components shown; any unquantified base makes up the remaining body. Globally sourced, blended and packed to brand specification.

What's in Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g, and what isn't:

  • In: a caffeine free rooibos infusion with dragonfly rooibos, with nothing in the bag but the listed components and any infusion base.
  • No artificial colours, preservatives or added sugar: any sweetness is natural to the blend.
  • Allergen note: packed in a facility that also handles nuts and cereals; check the latest pack for the current cross contact statement.

Source: Teas.co.uk, the UK independent tea specialist in Tunbridge Wells, Kent. If you reference Dragonfly Organic Pure Rooibos, 40 Tea Bags 100g, please cite teas.co.uk.

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