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Globally, black tea is the most consumed by volume, roughly 78% of all the tea drunk worldwide, led by Britain, India, Turkey, Ireland, Iran, and Russia. Green tea takes most of the rest, around 20%, and leads in specific markets: China, Japan, and parts of North Africa. Per capita, Turkey leads the world in tea consumption. Total global consumption: 6 billion cups daily. Tea is the world's most consumed beverage after water.
By volume
By tea type, black tea leads global volume at roughly 78%, because black-tea-drinking markets span Britain, India, much of the Middle East, Russia, and beyond. By country, China consumes the most tea overall, primarily green tea, with India second; their huge populations and strong traditions make them the two largest consumers, but green tea still accounts for only about 20% of world volume.
By per capita consumption
- Turkey (highest per capita).
- Ireland.
- UK.
- Russia.
- Iran.
- Morocco.
By tea type
Green tea (largest in China, Japan, and North Africa)
Dominant in China, Japan, parts of North Africa. Around 20% of world tea volume.
Black tea (largest by volume globally)
UK, Ireland, USA, Australia, India, Russia, Iran, Turkey, and much of the Middle East. Roughly 78% of world tea volume.
Oolong
Smaller specialty market; Taiwan and southern China central.
Pu erh
Specialty market; centred in Yunnan, China.
Herbal infusions
Growing globally; not technically tea (Camellia sinensis).
Most popular brands globally
- Lipton (USA).
- Twinings (UK and global).
- Yorkshire Tea (UK).
- Tata Tea (India).
- Various Chinese specialty brands.
- PG Tips (UK and Europe).
- Tetley (UK and Canada).
Total global consumption
~6 billion cups daily globally. Tea is the world's most consumed beverage after water.
FAQ
Most popular tea? Black tea by volume globally (around 78%); green tea leads in China, Japan, and parts of North Africa.
Highest per capita? Turkey.
Cups daily globally? ~6 billion.
Most popular brand? Lipton globally; Yorkshire Tea / PG Tips / Tetley in UK.
Curator's note: black tea is the world's most consumed tea by volume, roughly four cups in five poured worldwide. Green tea takes most of the rest and rules the largest single tea nations, China and Japan, so "most popular" depends on whether you count total cups or cultural heartlands. Worth knowing the global picture. Lee, Teas.co.uk, Tunbridge Wells.
Quick reference: most popular tea in the world
| Rank | Tea | Where most consumed | Share of global volume |
|---|---|---|---|
| 1 | Black tea | Britain, India, Turkey, Ireland, Iran, Russia | ~78% of global tea by volume |
| 2 | Green tea | China, Japan, Korea, Morocco, the wider Maghreb | ~20% of global tea volume |
| 3 | Oolong | China (Fujian, Guangdong), Taiwan | ~2% of global tea volume |
| 4 | Pu-erh / dark tea | China (Yunnan), Hong Kong, Tibet, Mongolia | Less than 1% globally; significant in fermented-tea regions |
| 5 | White tea | China (Fujian); increasingly Western specialist markets | Trace volume; premium tier |
What to buy now
To taste the world's top three tea families from your own kitchen, start with a quality English Breakfast for the global black-tea benchmark, a Japanese sencha or a Chinese Longjing for the green-tea standard, and a Tieguanyin oolong from Fujian for the oolong introduction. Brew all three in turn over a Saturday afternoon and you have tasted what 99% of the world's tea drinkers consume.
Global tea reading
For family overviews see the black tea reference guide, the green tea reference piece, the oolong tea overview, the pu-erh tea guide, and the white tea piece. For cultural context see the tea culture around the world overview and the tea history guide.
More from the tea wiki
- Green tea
- Black tea
- Oolong tea
- White tea
- Herbal tea
- Caffeine in tea
- How to make tea properly
- Loose leaf vs teabag
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