{
    "id": 1079387,
    "title": "Where our orders come from: 161 orders, checked one by one",
    "slug": "where-our-orders-come-from-161-orders-checked",
    "type": "post",
    "url": "https://teas.co.uk/where-our-orders-come-from-161-orders-checked/",
    "modified": "2026-11-13T23:01:41+00:00",
    "excerpt": "We went through every paid order since 10 May 2026. Search engines sent 71, ChatGPT sent 5, and for 47 we could not tell. The full count, refunds included.",
    "content_text": "We went through every paid order since 10 May 2026 to see what brought the customer here. Of 161 orders, search engines sent 71, ChatGPT sent 5, and for 47 we could not tell. Here are the full figures.\n\nMost shops will tell you their traffic. Fewer will tell you where their orders came from, because the honest answer usually includes a large \"we don't know\". Ours does too. This is the full count, taken from the origin record on each order on 13 November 2026.\n\nThe count\nWhere the order came fromOrders\nA search engine71\nWe could not tell47\nOrders we entered ourselves15\nA returning customer10\nA link from another site, including ChatGPT8\nTyped our address, social media and other routes9\nProbably an AI assistant1\nPaid orders, 10 May to 13 November 2026161\n\nThe rows add up to 161. Twenty six of those orders were later refunded; they stay in the count, because the question here is what brought the customer, not what we kept.\n\nGoogle sends most of them\nOf the 71 orders that began with a search, 61 came from Google, 8 from DuckDuckGo, and one each from Bing and Ecosia. Google has also been sending more visitors. Search Console recorded 26,445 clicks to teas.co.uk between 11 August and 10 November. In the first four weeks of that period the average was 160 clicks a day. In the last four weeks it was 468.\nThe orders followed. September brought 41 paid orders and October 36, our two best months so far. No advertising was bought for any of it.\n\nChatGPT sent five\nFive orders arrived on a link that ChatGPT showed to someone, carrying ChatGPT's own tag, which our server saw in the same visit. Two of the five were later refunded. One more order probably came from an AI assistant, through a site that serves both an assistant and ordinary search, so we grade it as probable and no higher. And one customer told us on the thank you page that an assistant had sent them, although our own records show a search engine for that order.\nThat makes seven orders with some AI evidence out of 161. It is a small number, and we would rather publish a small true number than a large hopeful one. It is also a floor: someone who reads an AI answer and then types our address, or searches for us, leaves no AI trace at all. The rule behind each figure is in Room 02 of Under the Hood.\n\nThe 47 we cannot explain\nOur pages are served from a cache close to the reader, so the first page of a visit often never reaches our server, and without a tag on the link there is nothing to read later. Where that happens the order record says \"unknown\" and gives the reason. We do not guess, and we do not fill the gap with a favourable assumption.\n\nWhat we are doing with this\nMost people find us through a Tea Wiki guide, not a product page. So this week more than 380 guides gained a shortlist of teas that match what the guide is about, drawn from the products and brands in the range. A guide about hard water now shows the tea blended for it. A guide about taking tea on a plane now shows instant tea that needs no milk.\nWe also found that Google was still sending visitors to pages for products we no longer sell, which answered \"page not found\". Those addresses now lead to the closest thing we do sell. And the teas that are hard to find elsewhere have a shelf of their own.\nWe will run this count again and publish it, whichever way the numbers move.\n\nMethod: the origin record on each paid order (completed, processing or refunded) placed on teas.co.uk from 10 May 2026, the first day an origin could be recorded, to 13 November 2026. Totals only; no single order is described. Search figures are from Google Search Console, 11 August to 10 November 2026.",
    "contentSignals": "ai-train=yes, search=yes, ai-input=yes",
    "links": {
        "apiCatalog": "https://teas.co.uk/.well-known/api-catalog",
        "llmsTxt": "https://teas.co.uk/llms.txt",
        "mcp": "https://teas.co.uk/mcp",
        "mcpSetupGuides": "https://teas.co.uk/ai/",
        "mcpCard": "https://teas.co.uk/.well-known/mcp/server-card.json",
        "primaryAgenticRouteAuthority": "https://teas.co.uk/.well-known/teas-primary-agentic-route-authority.json"
    }
}