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    "id": 10358,
    "title": "Loyd Matcha Japanese Green Tea Powder, 40g",
    "slug": "loyd-matcha-japanese-green-tea-powder-40g",
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    "url": "https://teas.co.uk/product/loyd-matcha-japanese-green-tea-powder-40g/",
    "modified": "2026-05-26T02:30:50+01:00",
    "excerpt": "Loyd Matcha Japanese Green Tea Powder, 40g is the Japanese matcha powder from the Loyd Polish range, ceremonial grade Japanese matcha at Polish value pricing that undercuts most British matcha competitors. The 40g pouch provides approximately 20 cups at the recommended serving size, hand picked into the curator selection at Teas.co.uk. Authentic, fair priced.The powder is Japanese matcha sourced through Japanese suppliers, shade grown and stone ground to the fine bright green powder format. Whisk 1 tsp (1-2g) into 60ml hot water at 80\u00b0C with a bamboo chasen or small whisk until a fine foam forms, top with 150ml hot water or hot milk for the matcha latte.The 40g pouch produces approximately 20 cups, working out at a fair per cup price compared to British matcha competitors at premium pricing. Outer cardboard pouch is fully kerbside recyclable across the UK.Texture is structurally a fine bright green Japanese matcha powder, the suspended powder format (you drink the whole leaf as suspended powder, not as an infusion). Mouthfeel is creamy when whisked properly. Caffeine load is higher than steeped green tea because you drink the entire ground leaf. Hand picked into the curator selection at Teas.co.uk for British households. Authentic, reliable, fair priced across the range at value pricing. Authentic.Curator rating 4.6 out of 5, the matcha powder in the Loyd range. Best whisked into hot water for the traditional cup or hot milk for the matcha latte. 40g pouch, ~20 servings, Japanese sourced matcha, Polish brand at value priced positioning. Pairs with Japanese wagashi or dark chocolate for the afternoon ceremony.",
    "content_text": "Loyd Matcha Japanese Green Tea Powder is an essential for anyone looking for a clean alternative to coffee or sugary energy drinks. Unlike standard tea bags that can sometimes taste thin, this powder is a complex source of L theanine and antioxidants. This Loyd Matcha tin makes it easy to enjoy a traditional Japanese style brew whether you are starting your morning or need to stay focused through a busy afternoon.\r\n\r\nThis organic matcha works brilliantly as a hot whisked tea, a frothed oat milk latte, or even a smooth cold brew sparkler. It is a reliable, high quality powder that fits easily into a modern lifestyle in 2026.\r\n\u2615 How Does Loyd Matcha Japanese Green Tea Powder Taste?\r\n\r\n Umami Richness: \u25cf\u25cf\u25cf\u25cf\u25cf (5/5) Deep savoury notes that give the tea a sophisticated and full flavour.\r\n Grassy Freshness: \u25cf\u25cf\u25cf\u25cf\u25cb (4/5) Clean and bright notes that remind you of a fresh spring morning.\r\n Creamy Body: \u25cf\u25cf\u25cf\u25cf\u25cf (5/5) A very silky texture when whisked properly, creating a dense and satisfying drink.\r\n Natural Sweetness: \u25cf\u25cf\u25cf\u25cb\u25cb (3/5) Gentle hints of sweet hay that mean you do not necessarily need to add sugar.\r\n\r\nTeas.co.uk Curator Rating: 4.8/5, Our expert verdict.\r\nThe Story of Loyd Matcha\r\nLoyd is part of the Mokate family, a name well known for making premium tea and coffee accessible to everyone without the massive price tag.\r\n\r\n Traditional Roots: By using shade grown leaves, Loyd ensures higher chlorophyll and amino acid levels for a better colour and taste.\r\n Organic Standards: This powder is BIO certified, meaning it is grown without synthetic pesticides for the purest possible result.\r\n Stone Ground Quality: The leaves are ground slowly to preserve the delicate nutrients and vibrant emerald green colour.\r\n\r\n\ud83c\udf0d Protecting the Environment\r\nLoyd is committed to \n\ud83c\udf43 The Story Behind the Loyd\nLoyd Tea is the flagship infusion brand from Mokate, the Polish family business founded in 1900 in Ustro\u0144, Silesia. Loyd specialises in premium pyramid bag herbal and fruit infusions blended in single origin batches, exporting to over 60 countries and still owned by the Mokrysz family four generations on.\n\nSource: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Loyd Matcha Japanese Green Tea Powder, 40g. Canonical: https://teas.co.uk/product/loyd-matcha-japanese-green-tea-powder-40g/\n\nsustainable production and ensuring their products have a minimal impact on the planet.\r\n\r\n Plastic Free Packaging: The powder comes in a metal tin that is one hundred percent recyclable, so there are no plastic bags to worry about.\r\n Zero Waste: Because you consume the whole leaf in powder form, there are no used tea bags or filters to throw away after brewing.\r\n Sustainable Sourcing: The tea is sourced from estates that prioritise biodiversity and healthy soil management.\r\n\r\nHow Does Loyd Matcha Japanese Green Tea Powder Compare to:\r\n\r\n Twinings Matcha: Loyd provides a larger 40g tin of pure organic powder, whereas Twinings often focuses on pre blended sachets.\r\n Teapigs Matcha: While Teapigs offers a premium ceremonial grade, Loyd gives you a very similar organic profile at a more accessible everyday price.\r\n Clipper Matcha: Loyd is pure whole leaf powder, whereas Clipper often blends their matcha with standard green tea leaves.\r\n\r\n\n\ud83e\uded6 Brewing The Perfect Cup of Loyd Matcha Japanese Green Tea Powder, 40g\n\nWater temperature: 80\u00b0C (boil the kettle and let it rest for 90 seconds). Boiling water at 100\u00b0C destroys the delicate amino acids that give green tea its smooth, sweet character.\nMeasure: One bag per 200ml of water (a standard mug). For loose leaf, use one heaped teaspoon.\nSteep: 2 to 3 minutes, any longer and the cup turns bitter. Remove the bag promptly; do not squeeze.\nService: No milk and no sugar; the natural sweet grassy notes need nothing else. A slice of lemon brightens the cup if you prefer.\nCold brew: Drop one bag into 250ml of cold water in a glass jug and refrigerate for 4 to 8 hours. The cold method extracts the sweeter compounds preferentially and is the smoothest way to drink green tea on a hot day.\nIced version: Brew double strength (one bag in 100ml of 80\u00b0C water for 2 minutes), cool, pour over ice and dilute with cold water.\nBest with: sushi, sashimi, steamed rice dishes, dark chocolate, almond cake.\n\n\u26a0\ufe0f Safety & Dietary Notes\nLoyd Matcha Japanese Green Tea Powder, 40g is a green tea with around 25-35mg of caffeine per cup; safety points below cover the EGCG and L theanine profile and the iron absorption note for meal time drinkers.\n\n \u2705 Dietary Status: Suitable for vegans, vegetarians and gluten free diets. Sugar free and calorie free.\n \u26a0\ufe0f Caffeine: Contains caffeine; expect roughly 25 to 35mg per cup, around half a regular black tea and a third of a filter coffee. Pairs with L theanine for a slower, smoother lift.\n \u26a0\ufe0f Allergens: No declared major allergens. May reduce iron absorption if drunk with meals; leave 30 minutes between cup and meal if you are iron deficient.\n \ud83c\udf31 Nutrient Note: Rich in EGCG, the principal antioxidant in green tea; L theanine smooths the caffeine effect and is the technical reason green tea feels less jittery than coffee.\n \ud83c\udf0d Sustainability: Sourced from named gardens in China, Japan, Sri Lanka or India; bags are plant based and home compostable where labelled.\n \u2705 Shelf Life: See best before date printed on the pack; product remains safe past that date but loses aromatic strength. Store somewhere cool, dry and away from direct sunlight in an airtight container.\n\nHow Does Loyd Matcha Compare to:\nLoyd Matcha Powder sits in the affordable ceremonial grade matcha category, more accessible than premium ceremonial only brands (Ippodo, Marukyu Koyamaen) but using authentic Japanese leaf rather than the cheaper Chinese origin matcha used by some commercial brands.\nLoyd Green Tea: For drinkers who want green tea but find matcha preparation too involved, same Japanese origin, simpler tea bag format.Twinings Pure Green Tea: Even simpler tea bag preparation; lighter cup than matcha because the whole leaf isn't consumed.Twinings Matcha tea bags: Pre portioned matcha format that's easier than measuring loose powder, at a cost premium per cup.\n\nSource: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Loyd Matcha Japanese Green Tea Powder, 40g. 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        "servings": 40,
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        "price_per_cup": 0.2,
        "price_per_cup_gbp": 0.2,
        "price_per_cup_pence": 20,
        "caffeine": "High",
        "brew_temp": "70-80C",
        "brew_time": "whisked",
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                "title": "Product Questions",
                "content": "\ud83c\udf75 How do I prepare Loyd Matcha?Sift 1 tsp (1-2g) of matcha into a 250ml mug, add 60ml hot water at 80\u00b0C, whisk vigorously with a bamboo chasen or small whisk for 15 seconds until a fine foam forms on top. Top with 150ml hot water or hot milk depending on whether you want the traditional cup or a matcha latte.\ud83e\uddca What's in the pouch?Pure Japanese green tea powder (matcha), single ingredient. Shade grown and stone ground to the fine bright green powder format. No additives, no sugar, no flavouring.\u26a1 Is it caffeinated?Yes, approximately 40-60mg per cup, higher than steeped green tea because you drink the entire ground leaf rather than an infusion. Suitable for morning and afternoon; not late evening.\ud83c\udf31 Why does it need to be whisked?Matcha is the suspended powder format rather than an infusion, so you drink the whole leaf. Proper whisking suspends the powder and creates the fine foam that defines a well made matcha cup. A bamboo chasen is traditional but a small kitchen whisk works.\ud83d\udce6 Why 80\u00b0C not boiling?Boiling water scorches the delicate matcha powder producing a bitter, astringent cup. 80\u00b0C (boil and wait 60-90 seconds) extracts the umami and the bright vegetal notes without the bitterness.\u2615 How does Loyd Matcha compare to British matcha?Most British matcha competitors are positioned at premium pricing (\u00a315-25 per 40g). Loyd brings Japanese ceremonial grade matcha at value pricing closer to half that. Cup quality is comparable.\u267b\ufe0f Is it vegan?Yes, fully vegan. Pure Japanese green tea powder only.\ud83c\udf3f Can I bake with matcha?Yes, matcha is widely used in baking (matcha cupcakes, matcha ice cream, matcha brownies). Use 1-2 tsp of powder sifted into the dry ingredients.\ud83e\udd65 How does the matcha latte work?Whisk 1 tsp matcha into 60ml hot water, then top with 150ml hot milk (oat works particularly well). Optional honey for sweetness. Produces a cafe grade matcha latte.\ud83c\udf0d Is the packaging recyclable?Outer pouch is fully kerbside recyclable cardboard.\ud83c\udff7\ufe0f Shelf life?Approximately 12 months from manufacture. Matcha is volatile and degrades faster than tea bags. Best within 2 months of opening for peak colour and flavour. Keep refrigerated after opening for slower degradation.\ud83c\udf3e How does the price compare to Japanese matcha brands?Japanese sourced ceremonial grade matcha at British retail can run \u00a320-30 per 30g. Loyd brings comparable matcha at roughly half the per gram price by sourcing through Polish trade channels.\ud83e\udd61 Brand ownership?Loyd is owned by MOKATE, a Polish coffee and tea group, with the matcha sourced through Japanese suppliers and bought at value priced trade levels."
            },
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                "title": "Ingredients & Nutrition",
                "content": "IngredientProportionWhat it bringsLoyd Matcha Japanese Powder100%The single botanical in this pure infusion selected for Intense, earthy, and umami with a subtle natural sweetness..Pack: Loyd Matcha Japanese Green Tea Powder, 40g; contains tea (caffeinated). Best within 18 months of the pack date.Characterising components shown; any unquantified base makes up the remaining body. Grown in Japan; processed and packed in Poland.Sourcing & blend. Loyd Matcha Japanese Green Tea Powder, 40g is put together by Loyd, held to a fixed quality and purity specification. Every component is held to a fixed quality and purity specification, then blended and taste tested multiple times per batch so the cup stays consistent box to box. The bags are plant based and industrially compostable in a fully recyclable carton.What's in Loyd Matcha Japanese Green Tea Powder, 40g, and what isn't:In: a loyd matcha japanese powder green tea, with nothing in the bag but the listed components and any infusion base.No artificial colours, preservatives or added sugar: any sweetness is natural to the blend.Plastic free bag: plant fibre, industrially compostable, no plastic sealant.Allergen note: packed in a facility that also handles nuts and cereals; check the latest pack for the current cross contact statement."
            },
            {
                "title": "Flavour Science",
                "content": "The flavour of Loyd Matcha Japanese Green Tea Powder, 40g is built in three layers, and reading them in order explains exactly why the cup tastes the way it does from the first lift of steam to the last swallow.The outer layer is aromatic: a loyd matcha japanese powder green tea. These volatile compounds sit on the surface of the dried leaf and are the first thing released when hot water hits the bag, reaching the nose before the liquid ever touches the tongue. That is why a freshly poured cup always reads strongest on the aroma, and why a cup left to stand smells flatter even though the liquid itself keeps its strength.The flavour spike arrives mid palate, where the headline components carry the weight. The lead notes release their character first while any supporting notes fill in underneath, which is why the cup tastes layered rather than one dimensional. This is best drunk clear; the botanicals carry their own natural sweetness and milk tends to mute the brighter top notes. It is the densest, most concentrated stretch of the cup and the part a longer steep develops most.The base structure is the lingering finish: a clean, gently grassy note that resets the palate and invites the next sip. This deliberate three layer balance is the hallmark of a properly built blend, and it is what stops a single note tea from tasting thin halfway down the mug. A well made cup should still be interesting on the final mouthful, not just the first.Getting it right in the cup. Use one bag per 200 to 250ml and steep for 2 to 3 minutes at around 80\u00b0C; under steeping is the most common reason this blend tastes weaker than it should, because the heavier aromatic compounds are the slowest to leave the leaf. Keep the cup covered for the first minute to trap the volatile oils in the liquid rather than losing them to the steam. Cold brewed in the fridge for six to eight hours the same blend mellows noticeably: less aromatic lift, a rounder, sweeter body and a longer, gentler finish. Stored sealed somewhere cool and dark the character holds well beyond a year, fading slowly in aroma long before it ever turns stale.How water and temperature change it. The same bag gives a measurably different cup depending on how you treat the water. Hotter water and a longer steep pull more of the heavier, deeper compounds for a fuller, rounder, slightly more astringent result; cooler water or a shorter steep keeps the brighter top notes forward and the body lighter. Hard tap water mutes delicate florals and flattens citrus, so in a hard water area a slightly longer steep restores the balance, while soft water lets the top notes ring clearer and needs a touch less time. None of this is a fault in the blend, it is the same leaf responding to the cup you build around it, and once you know which way you like it the result is repeatable every time."
            },
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                "title": "Recipe Ideas",
                "content": "Standard Matcha CupTraditional Japanese ceremonial preparation. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 5 min\ud83c\udf7d 1 mug\ud83d\udcca MediumYou'll need\ud83c\udf751 tsp matcha powder\ud83d\udca760ml hot water at 80\u00b0C\ud83e\udd62Bamboo chasen or small whiskMethodSift matcha into mug.Boil kettle and wait 60 seconds.Pour 60ml hot water.Whisk vigorously 15 seconds.Top with 150ml hot water if desired.The traditional matcha cup with proper foam. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha Latte (Plant Based)Cafe style matcha latte. Heat the milk to just below simmer (about 65\u00b0C) for proper dairy protein behaviour and creamy mouthfeel. Whisk vigorously for the proper foam profile.\u23f1 8 min\ud83c\udf7d 1 mug\ud83d\udcca EasyYou'll need\ud83c\udf751 tsp matcha\ud83d\udca760ml hot water at 80\u00b0C\ud83e\udd5b150ml hot oat milk\ud83c\udf6f1 tsp honeyMethodWhisk matcha into 60ml hot water.Heat oat milk to just under simmer.Pour hot oat milk over matcha base.Stir in honey if using.The cafe style matcha latte at a fraction of the cafe price. Pair with buttered toast, shortbread, or dark chocolate for the afternoon ritual. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Iced MatchaSummer afternoon iced cup. The cold preparation needs the hot dissolve step first so everything fully suspends before the cold water and ice go in. Holds character for hours over ice without the bitter shift hot tea develops.\u23f1 6 min\ud83c\udf7d 1 tall glass\ud83d\udcca EasyYou'll need\ud83c\udf751 tsp matcha\ud83d\udca760ml hot water\ud83e\udd5b150ml cold milk\ud83e\uddcaIceMethodWhisk matcha into 60ml hot water until smooth.Cool 1 minute.Pour over ice in tall glass.Top with cold milk.A summer iced matcha latte. Pair with summer foods, light sandwich, fresh fruit, salad. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha CupcakesSift matcha into baking. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 30 min\ud83c\udf7d 12 cupcakes\ud83d\udcca MediumYou'll need\ud83c\udf752 tsp matcha powder\ud83e\uddc1Standard cupcake batterMethodSift matcha into dry ingredients.Mix batter as normal.Bake.Bright green matcha cupcakes. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha Ice CreamWhisk into a base. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 20 min + freeze\ud83c\udf7d 1 litre\ud83d\udcca MediumYou'll need\ud83c\udf752 tsp matcha\ud83e\udd5b500ml cream + milk base\ud83c\udf6f100g sugarMethodWhisk matcha into warm milk cream base.Cool.Churn in ice cream maker.Cafe grade matcha ice cream at home. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha Energy SmoothieMorning energy blender drink. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 5 min\ud83c\udf7d 1 tall glass\ud83d\udcca EasyYou'll need\ud83c\udf751 tsp matcha\ud83c\udf4c1 banana\ud83e\udd5b250ml oat milk\ud83c\udf6f1 tsp honeyMethodCombine in blender.Blend 30 seconds.Pour into glass.A morning energy drink. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha AffogatoHot matcha over ice cream. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 5 min\ud83c\udf7d 2 servings\ud83d\udcca EasyYou'll need\ud83c\udf662 scoops vanilla ice cream\ud83c\udf751 tsp matcha\ud83d\udca760ml hot waterMethodPlace ice cream in glass cups.Whisk matcha into hot water.Pour over ice cream.A 5-minute matcha vanilla dessert. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day.Matcha BrowniesSift into brownie batter. Whisk the matcha in a W pattern with a chasen bamboo whisk for the traditional foam, or use a small balloon whisk if you don't have one. Water temperature 70-75\u00b0C matters, boiling water scorches the leaf.\u23f1 40 min\ud83c\udf7d 12 brownies\ud83d\udcca MediumYou'll need\ud83c\udf752 tsp matcha\ud83c\udf6bStandard brownie batterMethodSift matcha into dry ingredients.Mix batter as normal.Bake.White chocolate matcha brownies are particularly good. Pair with a Japanese style red bean cake or a piece of dark chocolate; the umami matcha balances sweetness well. The kind of preparation that turns a \"cup of tea\" into a deliberate pause in the day."
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