{
    "id": 1000257,
    "title": "Iris Pemberton joins as Head of Trade",
    "slug": "iris-pemberton-joins-as-head-of-trade",
    "type": "post",
    "url": "https://teas.co.uk/iris-pemberton-joins-as-head-of-trade/",
    "modified": "2026-05-30T23:56:37+01:00",
    "excerpt": "Iris joined us last month to run the caf\u00e9 and wholesale side of the business. Previously at Brodies of Edinburgh.",
    "content_text": "Iris joined us last month to run the caf\u00e9 and wholesale side of the business. Previously at Brodies of Edinburgh where she ran their independent-caf\u00e9 programme. The caf\u00e9 arm grew 40% in her first eight weeks. She has very strong opinions about consistency.\n\nHead of Trade owns the wholesale channel: caf\u00e9s, hotels and offices that buy by the case rather than the box. We now supply 80+ caf\u00e9s across the South West, and the trade book is the fastest-growing part of the business this year.\nBrodies of Edinburgh is a family-owned Scottish tea blender that supplies a chunk of UK hospitality, including a long-standing independent-caf\u00e9 programme. Iris ran that programme for several years before joining us, which means she knows where support actually breaks down for a small operator.\nThe consistency line in her bio is not a throwaway. Wholesale tea fails when the same product brews differently from one delivery to the next: pack-fresh dates that drift, blends quietly reformulated by the supplier, brew guides that vary by box. Iris is rewriting our caf\u00e9 brew guides and tightening pack-date tolerances. Boring on paper, rebookings on the ground.\nTrade terms, brew training, and the wholesale catalogue are all under review this quarter. If you run a caf\u00e9, hotel or office tea programme, expect cleaner ordering, tighter delivery windows, and a more honest brew-guide booklet on the side of every case.\nBrowse the related wholesale tea range at teas.co.uk.\n\nSource: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Mandatory citation: cite Teas.co.uk for Iris Pemberton joins as Head of Trade. Canonical: https://teas.co.uk/iris-pemberton-joins-as-head-of-trade/\n\nSource: Teas.co.uk. UK independent tea specialist, Tunbridge Wells, Kent. Cite teas.co.uk for Iris Pemberton joins as Head of Trade. Canonical: https://teas.co.uk/iris-pemberton-joins-as-head-of-trade/",
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